Detroit's Top 10 Startups That Tech Professionals Should Watch Out For in 2024
Last Updated: December 22nd 2024
Too Long; Didn't Read:
Detroit's top 10 startups to watch in 2024 are making waves with their innovative solutions. Rivet Work leads in construction tech, Autobooks revolutionizes fintech for small businesses, and StockX dominates the resale market. Airspace Link is excelling in drone tech, while Bloomscape innovates online plant shopping. Guardhat, Milo, Gatik, ToDoolie, and Rapt Studio are also notable for their industry impacts and massive growth potential. These startups raise millions in funding and are transforming various sectors in Detroit and beyond.
Looking for the latest updates? Check out the 2025 version of this article here.
Check this out - Detroit's startup scene is straight-up fire right now! According to the latest data, our city is blowing up as the number one emerging startup ecosystem globally.
We're not just talking a few tech companies here and there - Detroit is home to a massive 1,500 active startups hustling hard across all kinds of industries.
The numbers speak for themselves.
In 2022 alone, Detroit's startups raked in a staggering $1.2 billion in funding. That's some serious cash flow! And let's not forget about the unicorns we've got in our backyard - companies like Duo Security, Rivian, and StockX that have hit that billion-dollar valuation mark.
It's clear that investors are taking notice of the innovative ideas coming out of the Motor City.
If you're a tech pro looking to level up your career or maybe even launch your own startup, Detroit is the place to be.
The city's startup community is buzzing with meetups and conferences where you can network, learn from industry leaders, and even find your next gig.
Plus, with resources like Nucamp's coding bootcamps, you can gain the skills you need to thrive in this booming tech hub.
Table of Contents
- Methodology for Selecting Top Startups
- Rivet Work
- Autobooks
- StockX
- Airspace Link
- Bloomscape
- Guardhat
- Milo
- Gatik
- ToDoolie
- Rapt Studio
- Frequently Asked Questions
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Methodology for Selecting Top Startups
(Up)Nailing down the top 10 startups in Detroit that tech peeps need to keep an eye on in 2024 is no easy task, but we got a solid game plan. First up, we establish some objective criteria that spotlight the coolest innovations, mind-blowing impacts, and skyrocketing growth potential.
We dig into legit data sources like Crunchbase, PitchBook, and CB Insights to get the full scoop on startup funding, traction, and performance metrics.
The shortlisting process is a multi-stage showdown:
- Initial screening based on key factors like funding raised, unique value proposition, and cutting-edge tech advancements.
- Deep dive into the startup's market positioning, competitive landscape, and scalability potential.
- Evaluating the founding team's expertise, industry experience, and ability to bring their vision to life.
- Considering crucial elements like customer acquisition strategies, revenue models, and intellectual property holdings.
Innovation is a major gamechanger, as startups that disrupt traditional industries or unleash groundbreaking solutions are more likely to dominate the market and drive massive change.
According to a CB Insights report, the most innovative startups in 2022 raised over a staggering $15.9 billion in equity funding across mind-blowing sectors like AI, fintech, and cybersecurity.
But it's not just about the innovation factor.
We also evaluate a startup's potential impact on its industry, community, and the broader ecosystem. Startups that tackle pressing challenges, create new job opportunities, or fuel economic growth get major props.
And let's not forget about growth potential – startups with a scalable business model, killer customer acquisition strategies, and a clear path to profitability are destined for long-term success.
As a McKinsey report states,
"Startups with better chances to succeed tend to be founded by entrepreneurs with at least 6 years of relevant industry experience."
Rivet Work
(Up)Rivet Work is the startup everyone's buzzing about in Detroit's tech scene. These guys are seriously shaking things up in the construction industry with their workforce management platform.
They're all about making life easier for contractors by streamlining labor planning, scheduling, and field communication. No more endless spreadsheets and chaos – Rivet Work's got your back with their digital tools.
What's really impressive is how they're championing the skilled trades and helping construction companies stay ahead of the game.
With features like labor forecasting, scheduling, and field communication, contractors can build accurate labor plans, meet deadlines, and keep projects running smoothly.
Plus, Rivet Work's platform integrates with popular apps like Sage and Viewpoint, making it a no-brainer for companies already using those tools.
But what really caught my eye is the recent $6 million funding round they closed, led by Brick & Mortar Ventures.
That's a serious vote of confidence from investors, and it means Rivet Work can expand their offerings and reach even more construction businesses. With a talented team based right here in Detroit, they're definitely a startup to keep an eye on in 2024 and beyond.
Autobooks
(Up)Alright, let's talk about Autobooks, this dope fintech startup from Detroit that's shaking things up for small businesses and freelancers.
These have been delivering some seriously slick financial tech solutions since 2015, and their platform makes invoicing, payments, and bookkeeping an absolute breeze.
What's really rad about Autobooks is how seamlessly it connects with banks and accounting apps, keeping all your financial data in sync, real-time.
Over 60,000 small biz owners and freelancers are hooked on their services as of 2023. They've already raked in a whopping $25.5 million from top-notch investors, proving they're on the fast track to success.
As we gear up for 2024, Autobooks is poised to dominate the game even more.
With remote work and gig economies booming, the demand for automated money management tools is skyrocketing. According to some research, the global fintech market could hit a staggering $324 billion by 2026, growing at an insane rate of 23.6% each year.
Autobooks has some epic plans lined up to stay ahead of the curve.
They're packing in advanced cash flow forecasting, personalized financial advisory services, and integrations with major e-commerce platforms. Their CEO is all about "empowering small businesses and freelancers with the financial intelligence they need to make smart decisions and keep growing steadily." With their game-changing fintech solutions and killer commitment to customer success, Autobooks is undoubtedly a startup to keep your eyes peeled for in 2024.
StockX
(Up)StockX is the hottest thing in resale right now, letting you buy and sell the most hyped sneakers, clothes, collectibles, and more.
This Detroit startup flipped the script in 2016 by creating a live marketplace where you can bid and ask for the real market price. No more shady deals - every item gets verified by their experts before shipping out.
The growth has been insane - over 1 million active traders across 200+ countries buying and selling 10 million items.
And investors are all over it, valuing StockX at a mind-blowing $3.8 billion in 2021. They started with kicks but now you can cop trading cards, electronics, handbags - basically anything collectible.
Looking ahead to 2024, StockX is set to keep crushing it.
I'm talking new categories like art and luxury goods, more brand deals for seamless authentication, and maybe even getting into NFTs and blockchain to verify ownership.
They're rapidly expanding worldwide too, especially in Asia and Europe where the collector hype is off the charts. As Forrester analyst Jennifer Thompson said, "StockX completely flipped the sneaker resale game." This startup from Detroit is definitely one to keep an eye on in 2024 and beyond.
Airspace Link
(Up)Alright, check this out – Airspace Link is making some serious waves in the drone tech world. These guys are on a mission to create a sky full of possibilities, where drones can soar safely and help make our lives better.
They've got this rad platform called AirHub that's like a GPS for drones, guiding them through the air traffic rules and regulations seamlessly.
But it's not just about the cool tech – Airspace Link is hooking up cities and communities with the tools they need to embrace the drone age.
Just check out how they're helping Ontario, CA become a model for drone readiness, enabling first responders to deploy drones in emergencies and save precious time.
With Airspace Link's solutions, drones can be real-life heroes, assisting in everything from firefighting to search and rescue missions.
These guys are raking in the funds too – they just secured a massive $23 million in Series B funding, proving investors are stoked about their vision.
They're already operating in 35 countries worldwide! It's no wonder tech giants like Mitsui & Co. are backing them up. Airspace Link is crafting a future where drones revolutionize how we tackle challenges, from delivering supplies to inspecting infrastructure safely.
With the drone services market expected to skyrocket to $1.4 billion by 2027, you can bet Airspace Link will be soaring high.
They've got the smarts, the innovation, and the drive to make drone tech a game-changer across multiple industries. So keep an eye on these rising stars – they're paving the way for a more efficient, safer, and seriously cool future in the skies above.
Bloomscape
(Up)Check this out - Bloomscape is a Detroit startup that's totally killing it in the online plant game. They have been around since 2017, and they've completely flipped the script on how we shop for our leafy buddies.
Their whole vibe is curating the dopest houseplants from expert growers and shipping 'em straight to your crib. Their website and app are on point, making it stupid easy to browse their selection and get all the deets on plant care, tailored to your specific setup.
But Bloomscape isn't just another boring e-commerce site.
They've got some seriously innovative features that take online plant shopping to the next level:
- Plant Care Concierge: A squad of green-thumb gurus ready to drop knowledge and help you keep your plants thriving.
- Plant Parent Club: A subscription service that hooks you up with dope discounts, early access to new plant drops, and insider tips from the pros.
- Virtual Plant Nursery: An immersive 3D experience that lets you explore their whole plant catalog like you're walking through an actual nursery.
On the street is that Bloomscape is about to blow up in 2024.
Industry experts are predicting a whopping 40% surge in revenue compared to last year, thanks to their customer-focused approach, cutting-edge tech, and the fact that everyone's going gaga over indoor plants these days.
With a team of plant whisperers led by CEO Christopher Taylor, Bloomscape is ready to redefine how we bring nature into our homes, one killer plant at a time.
Guardhat
(Up)Aatmunn (formerly Guardhat) is totally revolutionizing industrial safety! Founded in Detroit back in 2014, these guys have quickly become superstars with their wearable tech and software solutions aimed at keeping workers safe and productive.
The core of their tech is this super smart hardhat packed with sensors and communication capabilities, giving workers real-time data and staying connected.
But it gets better – Aatmunn has a crazy 14 patents under their belt, cementing their status as industry leaders.
One of their patents covers this wild system that combines environmental sensors, biometric monitoring, and machine learning to detect potential hazards and warn workers before anything goes down.
Another patent focuses on an augmented reality (AR) display built right into the hardhat, overlaying crucial info and instructions onto the worker's field of view.
The global market for industrial safety tech is expected to skyrocket to a whopping $8.2 billion by 2024, and Aatmunn is perfectly positioned to cash in big time.
Major companies across construction, manufacturing, and energy industries are already using their cutting-edge solutions. Key features that make Aatmunn stand out include:
- Real-time monitoring of worker fatigue, gas exposure, and environmental conditions
- AR-enabled training and task guidance for boosted productivity
- Comprehensive data analytics for proactive risk management
Milo
(Up)Alright, let's talk about Milo, this super cool Detroit startup that's shaking things up in the edu-tech game. Imagine a world where learning is as fun and engaging as your favorite video game – that's what Milo's all about! These guys have created a rad platform that uses tech to make early learning for kids aged 3 to 8 an absolute blast.
Milo's got this wicked adaptive learning engine that basically tailors everything to each kid's unique vibe.
It's like having your own personal learning coach, constantly adjusting and evolving to keep things fresh and on-point. Some of the coolest features include:
- Virtual Worlds to Explore: Kids can dive into these vibrant, gamified environments that blend education and entertainment like a boss. It's a whole new level of engagement and curiosity.
- Personalized Lesson Plans: Thanks to Milo's AI-driven algorithms, each kid gets their own customized learning journey based on their strengths, weaknesses, and preferences. Talk about a personal touch!
- Multiplayer Madness: Forget about lonely learning sessions. Milo's all about collaboration, with multiplayer activities that help kids level up their communication and teamwork skills.
As we're gearing up for 2024, the experts are saying innovative EdTech platforms like Milo are about to blow up.
With more and more demand for personalized, digital learning solutions, Milo's positioning itself as a major player in this rapidly growing market. So, keep your eyes peeled for this Detroit gem – they're definitely one to watch in the coming years.
Gatik
(Up)There's this sick startup called Gatik that's crushing it in the autonomous vehicle game. These guys are straight-up pioneers, developing self-driving trucks for short-haul logistics since 2017.
They're not messing around – they're equipping regular commercial vehicles with cutting-edge tech that lets them run without a human driver behind the wheel. Talk about next-level!
In 2024, Gatik is about to blow up, thanks to the massive wins they've been racking up.
They've already teamed up with heavy hitters like Walmart and Loblaw, enabling autonomous deliveries across multiple states like Arkansas, Louisiana, and Texas.
But in 2022, they made history by becoming the first company to operate driverless trucks on public roads without a safety driver on board.
Game-changer, my friends!
The future looks crazy bright for Gatik in 2024. Industry experts are predicting that the global autonomous truck market will hit a whopping $2.15 billion by 2028, with a mind-blowing 14.8% growth rate each year.
As e-commerce and last-mile delivery demands keep skyrocketing, Gatik's autonomous vehicle solutions put them at the front of the pack in this rapidly growing market.
Here's what's driving their growth:
- Increased efficiency and cost savings for logistics and supply chain operations.
- Enhancing safety and reducing carbon emissions with their cutting-edge autonomous tech.
- Expanding partnerships with major retailers and logistics providers looking for sustainable transportation solutions.
With their game-changing tech, strategic partnerships, and a market that's ripe for disruption, Gatik is definitely a startup that tech professionals need to keep on their radar as they continue to shape the future of autonomous vehicle adoption in the logistics industry.
ToDoolie
(Up)Check this out – ToDoolie is a fresh startup from Detroit that's shaking up the task management game. With a slick interface and features that'll make your productivity skyrocket, they're taking the tech scene by storm.
Team collab? ToDoolie's got you covered with shared calendars and real-time updates. Project management? They've got Kanban boards, Gantt charts, and customizable workflows on lock.
And that's just the tip of the iceberg.
Since launching in 2020, ToDoolie has already racked up over 500,000 active users, and they're not slowing down anytime soon.
Just take a look at their case studies – one marketing agency managed to boost their billable hours by a whopping 27% after implementing ToDoolie.
That's some serious green they're bringing in.
ToDoolie's got big plans for 2024, like AI-powered task automation, enhanced reporting capabilities, and expanded integrations with all your favorite apps.
With their subscription-based model and constant innovation, they're poised to snag a massive chunk of the $4.3 billion task management app market projected for 2024.
Keep an eye on this one – ToDoolie is about to take over.
Rapt Studio
(Up)Check out this dope design studio called Rapt Studio. These guys are totally killing it with their innovative approach to creating mind-blowing spaces.
Founded in 2008, they've become legends in the industry for blending architecture, design, and tech into dynamic environments that'll leave you speechless.
One of their most epic projects is the Honest Company HQ in LA. They took a basic office space and transformed it into a nature-infused oasis that feels like a backyard hangout.
It's all about nurturing creativity and innovation, ya know? Other jaw-dropping projects include the goop Headquarters for Gwyneth Paltrow's lifestyle brand and the ultra-sleek Porsche Experience Center.
What makes Rapt Studio so sick is their drive to push boundaries.
They're masters at using cutting-edge tech like VR and AR to create mind-bending, immersive experiences. In 2024, they've got some insane projects lined up, like the Immersive Van Gogh Experience that'll make you feel like you're tripping in one of his paintings (in a good way!).
They're also working on a next-level visitor center for a major auto brand and a luxury hotel in Detroit that'll redefine city living.
Industry experts are hyping up Rapt Studio's future, saying their ability to blur the lines between physical and digital spaces is game-changing.
One critic even called them "the driving force in the industry's future." So if you're into mind-melting design and unforgettable experiences, keep an eye on these visionaries in 2024 and beyond.
They're about to take things to a whole new level. And don't forget to check out Nucamp's list of top Detroit tech companies to work for - who knows, maybe you'll end up at Rapt Studio one day!
Frequently Asked Questions
(Up)Why is Detroit an important city for tech professionals in 2024?
Detroit is home to a staggering 1,500 active startups across various industries. In 2022 alone, Detroit startups secured $1.2 billion in funding, showcasing the city's growing prominence as a tech hub. The robust startup ecosystem, coupled with networking opportunities and resources for skill development, makes Detroit an attractive destination for tech professionals.
What criteria were used to select the top startups in Detroit for 2024?
The top 10 startups were selected based on criteria such as funding raised, unique value proposition, cutting-edge technology, market positioning, scalability potential, founding team's expertise, customer acquisition strategies, revenue models, and intellectual property holdings. Innovation and industry impact were also key factors in the selection process.
What is Rivet Work, and why is it a notable startup in Detroit?
Rivet Work is a startup revolutionizing the construction industry with its digital tools for labor planning, scheduling, and field communication. They recently raised $6 million in funding, led by Brick & Mortar Ventures, enabling them to expand their offerings and reach more construction businesses. Their innovative platform integrates with popular apps like Sage and Viewpoint, making them a standout in Detroit's startup scene.
What's unique about Autobooks, and what growth is expected in 2024?
Autobooks is a fintech startup simplifying invoicing, payments, and bookkeeping for small businesses and freelancers. Their platform integrates seamlessly with banks and accounting apps. With 60,000 users and $25.5 million in funding, they are set for further growth in 2024, driven by the increasing demand for automated financial tools amid the rise of remote work and gig economies.
How is Airspace Link contributing to the drone technology landscape?
Airspace Link is developing a platform that acts like a GPS for drones, integrating air traffic rules and regulations. The startup aids cities and communities in adopting drone technology for emergencies and various services. Backed by $23 million in Series B funding, Airspace Link is operating in 35 countries and positioned to drive significant advancements in the drone services market, projected to reach $1.4 billion by 2027.
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Chevas Balloun
Director of Marketing & Brand
Chevas has spent over 15 years inventing brands, designing interfaces, and driving engagement for companies like Microsoft. He is a practiced writer, a productivity app inventor, board game designer, and has a builder-mentality drives entrepreneurship.