Omaha's Top 10 Startups That Tech Professionals Should Watch Out For in 2025
Last Updated: December 26th 2024
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Omaha's tech startup scene is booming, experiencing an 18% annual growth in tech companies and contributing $1.2 billion to the local economy. By 2025, initiatives by the Nebraska Tech Collaborative aim to add 10,000 tech jobs and 300 companies. Watch Flywheel, Buildertrend, and Hudl, who are leveraging AI, blockchain, and sustainable practices to deliver significant impact and innovation. Flywheel has enhanced lead conversion rates by 27%, Buildertrend is transforming construction management globally, and Hudl serves over 180,000 sports teams worldwide. Omaha's affordability and tech community growth make it a hotspot for professionals.
Omaha's tech scene is absolutely crushing it, with tech startups contributing $1.2 billion to the local economy last year.
The startup ecosystem is growing fast, with an 18% annual increase in tech companies and seriously cool innovations happening everywhere. Companies like Flywheel are making waves with their marketing automation tools, showing a 27% boost in lead conversion rates.
Omaha is transforming across multiple landscapes, from education to technology, creating tons of opportunities for young professionals.
The Nebraska Tech Collaborative is pushing hard to add 10,000 new tech jobs and 300 new tech companies by 2025, which is pretty incredible. Expert forecasts show significant growth ahead, driven by low unemployment and a growing population.
What makes this even better is that startups like Buildertrend and Hudl are already making their mark, serving millions of users worldwide. The city's affordability and growing tech community make it perfect for anyone looking to jump into tech, whether you're into software development, data science, or the next big thing in startup innovation.
Table of Contents
- Methodology of Selecting the Top 10 Startups
- Flywheel: Redefining E-commerce Solutions
- Buildertrend: Transforming Construction Management
- Hudl: Enhancing Sports Performance
- Quantum Workplace: Reinventing Employee Engagement
- DataVizion: Advancing IT and Security Solutions
- AIM Institute: Cultivating Tech Talent
- Ocuvera: Innovating Healthcare with Technology
- DMSi Software: Streamlining the Lumber and Building Industry
- Thrillist: Revolutionizing Media Consumption
- Conclusion: The Future of Omaha's Tech Startups
- Frequently Asked Questions
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Methodology of Selecting the Top 10 Startups
(Up)Let me break down how we picked Omaha's hottest startups for 2025. Following current tech investment trends, we looked at companies crushing it in AI, blockchain, and sustainable tech - sectors projected to see massive growth.
The selection process was super detailed, focusing on three main things: how innovative they are, their potential to scale, and their actual impact. According to latest startup industry data, companies that focus on these areas are seeing growth rates of up to 68% in emerging sectors.
Our team got really specific about what makes a startup worth watching - we wanted to see real innovation that solves actual problems, not just cool tech for the sake of it.
The most interesting part? Research shows that startups combining AI automation with sustainable practices are twice as likely to succeed.
We tracked metrics like revenue growth (looking for at least 30% year-over-year), user base expansion, and how well they're disrupting their markets. Plus, we had this amazing panel of local tech experts and business leaders who really know their stuff - they helped us look past the hype to find startups with solid business models.
It wasn't just about finding companies that look good on paper; we wanted to find the ones actually making things happen in Omaha's tech scene. Each company on our list had to prove they're not just building something cool, but something that's going to last and make a real difference in how we live and work.
Flywheel: Redefining E-commerce Solutions
(Up)Flywheel is crushing it in the e-commerce world with their innovative data-driven growth strategy that's revolutionizing how online businesses operate.
Recently acquired by Omnicom for $835 million, Flywheel has expanded way beyond just web hosting, now serving over 4,500 brands with their comprehensive e-commerce solutions.
Their game-changing approach includes retail commerce operations, media execution, and real-time market intelligence that's helping businesses boost their performance like never before.
What's super cool is how they've implemented what they call a community flywheel model, which creates this awesome cycle of growth where every improvement feeds into the next.
The results are honestly mind-blowing - their platform now manages billions in product sales, and their tech is seriously next-level.
The company has grown to over 2,000 employees, and they're absolutely killing it with their self-serve purchase flow and SEO strategies that make it super easy for businesses to get started and scale up.
What's really impressive is how they're using AI and machine learning to give their clients better insights and automate a bunch of processes that used to take forever to handle manually.
Flywheel's got big plans for the future too.
They're focusing on expanding their tech capabilities, especially in areas like automated analytics and sustainable computing. With e-commerce sales expected to hit $7 trillion by 2025, they're perfectly positioned to help businesses take advantage of this massive growth.
The best part? They're doing all this while keeping their commitment to supporting small and medium-sized businesses, making enterprise-level tools accessible to everyone who wants to succeed in the digital marketplace.
Buildertrend: Transforming Construction Management
(Up)Buildertrend is seriously changing how construction projects get done with their all-in-one management platform. Their recent evolution shows they're not just another tech company - they've transformed from basic project management into a complete business solution that's helping construction pros get more done.
The platform includes everything from real-time project updates to financial tools that make running a construction business way less complicated. What's really cool is that over 2 million projects have been completed using their software, and they're active in more than 100 countries.
Their client portal is getting tons of positive feedback because it lets customers track their projects in real-time, which is pretty much essential in 2025. Small construction companies can now compete with bigger firms thanks to Buildertrend's tech, which helps them manage everything from scheduling to client communication through one streamlined platform.
The numbers are impressive - users report doubling the number of homes they can complete, and the scheduling tools help prevent project overlaps that used to cause major headaches.
What makes Buildertrend stand out in Omaha's tech scene is how they keep improving their platform based on what construction pros actually need. They've added features like digital blueprints for faster estimates and even partnered with Home Depot for integrated purchasing.
With their fresh rebrand and growing influence in the construction tech space, Buildertrend is definitely holding its own as one of Omaha's most innovative companies.
Hudl: Enhancing Sports Performance
(Up)Hudl stands out as one of Omaha's most impressive tech success stories in 2025, transforming from a simple video tool for the Nebraska Cornhuskers to a global powerhouse with over 3,200 employees across 17 countries.
As one of the leading sports performance analysis platforms, Hudl serves more than six million users worldwide, making it a must-have for athletes and coaches serious about leveling up their game.
The company's latest moves, including acquiring RealTrack Systems and BlueFrame Technology, show they're not just about video anymore - they're building a complete performance ecosystem.
What's really cool is how their performance analysis tools are changing the game, letting teams capture everything from player movements to tactical decisions in real-time.
The platform now includes automated livestreaming, GPS tracking, and cutting-edge analytics that work together seamlessly. What makes Hudl especially relevant in 2025 is its alignment with emerging sports tech trends, particularly in AI coaching and performance analytics.
Their system helps coaches make faster, smarter decisions while giving athletes the insights they need to improve. With features like automated highlight creation and instant performance metrics, Hudl isn't just helping teams win games - it's revolutionizing how sports are played, coached, and analyzed.
The platform's success in combining video analysis with advanced data analytics has made it essential for everyone from high school teams to professional organizations, proving that Omaha's tech scene can compete with anyone in the world.
Quantum Workplace: Reinventing Employee Engagement
(Up)As a game-changer in the HR tech space, Quantum Workplace has totally transformed how companies handle employee engagement, making work culture actually meaningful.
Their platform isn't just another boring HR tool - it's become essential for companies that want to keep their teams motivated and productive. Looking at their 2025 stats, they're seriously crushing it with features like AI-powered insights and real-time feedback systems that modern workplaces can't live without.
Their employee engagement solutions have been shown to cut turnover by 30-60% and boost productivity by up to 70%, which is honestly incredible.
The platform helps managers create better connections with their teams through smart one-on-one meetings and recognition tools that actually work. Quantum Workplace's comprehensive platform brings together everything from pulse surveys to performance tracking in one place, making it super easy for companies to build stronger teams.
They've developed this amazing combo of tech and people-first thinking that's helping companies nail their culture goals. The platform is especially great for point solutions where employee engagement and performance really matter, and their clients are seeing real results.
Working with over 10,000 companies that are considered best places to work, they're proving that when you get employee engagement right, everything else falls into place - productivity goes up, people stick around longer, and the whole company just works better.
DataVizion: Advancing IT and Security Solutions
(Up)DataVizion, an Inc. 5000 company two years running, has become a game-changer in Nebraska's tech scene with their innovative IT and security solutions. As a fully managed IT services provider, they handle complete infrastructure management, letting businesses focus on their core operations.
With a growing team of 54 professionals, DataVizion's reach now extends across multiple states, including South Dakota, Missouri, Iowa, Kansas, and Minnesota.
Their professional services division drives innovation through optimized IT infrastructure, while their co-managed IT services offer flexible partnerships for businesses with existing IT departments.
They've mastered the art of combining network security with cloud services, creating custom solutions that boost operational efficiency. Their success stories include helping healthcare providers transition to telehealth services and upgrading retail operations for improved customer experience.
What's particularly cool is how they've adapted their services to support businesses of all sizes, from startups to established enterprises, making advanced tech solutions accessible to everyone.
Their 24/7 monitoring and rapid response capabilities have seriously impressed their clients, with most reporting significant improvements in their security and overall tech performance.
What sets them apart isn't just their technical expertise - it's their ability to understand and solve real business challenges while keeping things straightforward and effective.
AIM Institute: Cultivating Tech Talent
(Up)The AIM Institute stands at the forefront of tech education in Omaha, transforming the local tech landscape through innovative training programs and community initiatives.
Their comprehensive approach includes everything from beginner-friendly courses to advanced professional development, with programs running as short as 14 weeks.
The College & Tech Access programs are breaking barriers by providing free workshops, academic support, and mentorship opportunities to at-risk students at schools like Monroe Middle School and Benson High School.
AIM's impact extends beyond just teaching code - they're building a complete tech ecosystem that connects students with real career opportunities.
The institute offers specialized tracks in Microsoft .NET, Full Stack Java, and Web Development fundamentals, adapting to current market demands.
Their professional development initiatives have reached over 20,000 educators across 39 states, showing just how far their influence extends.
AIM's programs have gained serious recognition, including the Reimagine Education Gold Award, and their courses are accredited by the International Dyslexia Association - proving they're not just teaching tech, they're setting industry standards.
What makes AIM different is their focus on real-world results.
Through partnerships with local businesses and tech companies, they're creating direct pathways to employment. Their commitment to accessibility means anyone interested in tech can find their path, whether they're complete beginners or experienced professionals looking to level up their skills.
The institute continues to evolve with the industry, ensuring graduates are prepared for the actual demands of today's tech jobs while building the foundation for tomorrow's innovations.
Ocuvera: Innovating Healthcare with Technology
(Up)Ocuvera is changing the game in healthcare tech with their AI-powered patient monitoring system. As a winner of the 2020 Microsoft Health Innovation Award, they're crushing it with software that predicts when patients might try to get out of bed unassisted - literally saving lives.
The numbers are impressive: they've helped protect over 30,000 patients and achieved an 89% drop in unassisted bed exits. Their innovative AI technology costs hospitals way less than traditional patient sitters, coming in at just $2 per hour compared to typical sitter costs.
Nurses are totally here for it - they can finally focus on actual patient care instead of constant monitoring. The system uses 3D cameras to track patient movements and sends instant alerts when someone might be trying to get up, giving nurses plenty of time to respond.
According to recent clinical studies, this predictive technology is super accurate and only alerts when necessary, cutting down on false alarms that usually drive healthcare workers crazy.
The best part? Hospitals are seeing major improvements in both patient safety and their bottom line, with some reporting over 220 days without a single fall. It's not just about preventing accidents - it's about making healthcare smarter and more efficient.
With remote monitoring capabilities that proved especially valuable during COVID-19, Ocuvera is definitely one of the most promising healthcare tech companies to watch in Omaha's growing tech scene.
DMSi Software: Streamlining the Lumber and Building Industry
(Up)DMSi Software is transforming the lumber and building materials industry with their game-changing solutions. Their flagship product, Agility ERP, brings precise control to everything from order management to in-house production, making it seriously efficient for businesses to handle their daily operations.
Their logging system lets workers input data right in the field, cutting out those boring office tasks that nobody wants to deal with.
The company hasn't just stopped there - they've launched Frameworks, a totally web-based solution that works on any device, perfect for managing multiple job sites and keeping track of everything on the go.
What makes DMSi stand out is their focus on real problems - they get that managing thousands of products is a headache, so they've developed AI-powered solutions to make product classification and cross-referencing super quick.
Their system handles everything from retail point-of-sale to contractor sales, and the best part is you can access it from your phone or tablet. Big names like Boise Cascade and SRS Distribution are already using their software, which shows it's the real deal.
DMSi keeps pushing forward with new tech while staying focused on what matters - making life easier for people in the lumber and building materials industry.
Thrillist: Revolutionizing Media Consumption
(Up)Thrillist has transformed into a true powerhouse in digital media, making smart moves that totally changed how we consume content online. Their impressive reach of 14 million monthly unique visitors shows just how much people connect with their content.
What's really interesting is how they've grown from their initial focus on men's lifestyle to become this massive platform that speaks to everyone. The company's journey hasn't always been smooth, especially when they tried combining content with commerce through JackThreads, but they learned and adapted fast.
Now in 2025, they're crushing it with their tech-smart approach to digital media, using AI and data analytics to figure out exactly what their audience wants.
Working under the Vox Media umbrella, they've managed to stay fresh and relevant while other digital media companies struggle to keep up.
Their content strategy is super focused on what actually matters to people - from local food scenes to travel tips that feel personal and real. They're not just pushing content; they're creating these amazing digital experiences that get people talking and sharing.
The platform now uses advanced AI to personalize content for each user, leading to higher engagement rates and stronger connections with their audience. What makes Thrillist stand out is how they balance tech innovation with authentic storytelling - keeping it real while staying ahead of the curve in digital media.
They've built this incredible community where people actually want to hang out and discover new things, and that's pretty amazing in today's overcrowded media space.
Conclusion: The Future of Omaha's Tech Startups
(Up)The tech scene in Omaha is seriously taking off, and the numbers prove it. According to recent rankings, Omaha jumped to #18 in the Midwest startup ecosystem rankings, with an impressive 18% growth in tech startups.
Companies like Flywheel are crushing it with their marketing automation platform, showing a 27% boost in lead conversion rates. Buildertrend's construction management software is now used by over a million professionals worldwide, while Hudl's sports analytics platform serves more than 180,000 teams.
The local tech expansion isn't slowing down, with major players like Yahoo employing 350 people and Google operating two data centers in the area.
The newly announced EDGE District development is set to transform the innovation landscape with its 170,000-square-foot Catalyst Building, bringing together startups and established tech companies.
This growth has contributed $1.2 billion to the local economy, creating real opportunities for tech professionals. The city's combination of affordable living costs, strong university partnerships, and growing venture capital interest makes it an ideal spot for tech innovation.
With new initiatives focusing on diversity in tech and programs aimed at creating 1,000 new tech jobs, Omaha's future in technology looks seriously bright.
Frequently Asked Questions
(Up)What factors are driving the growth of Omaha's tech scene?
Omaha's tech scene is growing due to a combination of factors like low unemployment, a growing population, affordable living costs, strong university partnerships, and increasing venture capital interest. Initiatives like the Nebraska Tech Collaborative aim to add 10,000 new tech jobs and 300 tech companies by 2025, further fueling growth.
How were Omaha's top startups for 2025 selected?
Startups were selected based on their innovation, potential to scale, and actual market impact. The selection process focused on emerging sectors like AI, blockchain, and sustainable tech, supported by metrics such as at least 30% year-over-year revenue growth and user base expansion.
What makes Flywheel a standout startup in Omaha's tech scene?
Flywheel is transforming e-commerce with its innovative solutions that enhance retail commerce operations and media execution. With over 4,500 brands served, Flywheel's use of AI and machine learning boosts client insights and operational efficiency. Their expansion plans focus on automated analytics and sustainable computing.
Why is Hudl considered one of Omaha's impressive tech success stories?
Hudl has evolved from a simple video tool to a global sports performance platform, serving over six million users worldwide. Their ecosystem includes automated livestreaming, GPS tracking, and advanced analytics, fundamentally changing sports coaching and performance insights with AI-driven solutions.
What initiatives are Omaha's tech startups undertaking for future growth?
Omaha startups are focusing on innovation in AI, blockchain, and sustainable practices. Companies like Flywheel and Buildertrend are expanding tech capabilities to address market demands, while initiatives aim at diversity in tech and the creation of 1,000 new tech jobs to ensure sustained growth.
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Chevas Balloun
Director of Marketing & Brand
Chevas has spent over 15 years inventing brands, designing interfaces, and driving engagement for companies like Microsoft. He is a practiced writer, a productivity app inventor, board game designer, and has a builder-mentality drives entrepreneurship.