Round Rock's Top 10 Startups That Tech Professionals Should Watch Out For in 2025
Last Updated: December 26th 2024
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Round Rock's startup scene is booming in 2025, boasting a 150% increase in tech startups since 2020. With major players like Dell driving innovation and $500 million in venture capital injected last year, the city is a tech powerhouse offering affordable living and abundant resources. Key startups like Favor Delivery, Overhaul, and CertifID are leading in fields from on-demand services to real estate security. Round Rock is rapidly becoming a prime location for tech professionals and entrepreneurs, delivering cutting-edge solutions in areas like AI and quantum computing.
Round Rock's startup scene is absolutely on fire in 2025! The city's getting major attention with Texas State University's new life sciences incubator leading the charge.
What makes this place special is how it's becoming a legit tech powerhouse while keeping costs way lower than Austin proper. The startup community here is crushing it, with Round Rock Startup Day offering a $10,000 grand prize to innovative new companies.
Tech professionals are flocking here thanks to major players like Dell Technologies setting up shop, and now the new TXST incubator is bringing in pharmaceutical and medical device startups.
The city's seen this massive 150% jump in tech startups since 2020, with venture capital dropping half a billion dollars just last year. Between the affordable living costs, tons of networking events, and crazy amount of resources for new businesses, Round Rock's basically becoming the perfect launching pad for anyone wanting to make it in tech.
Local tech leaders are saying if you're thinking about jumping into the startup scene, Round Rock is where it's happening - especially with all these new incubators and collaboration spaces popping up everywhere.
Table of Contents
- Methodology for Selecting the Top Startups
- Favor Delivery: Leading the On-Demand Service Revolution
- Overhaul: Transforming Supply Chain Management
- ePayPolicy: Modernizing Digital Payments in Insurance
- CertifID: Enhancing Real Estate Transaction Security
- Trango Tech: Innovating in Mobile Solutions
- CrowdStrike: Strengthening Cybersecurity Measures
- WP Engine: Revolutionizing Web Hosting
- BigCommerce: Redefining E-Commerce Platforms
- IBM: Pioneering AI and Quantum Computing
- Conclusion: The Future of Startups in Round Rock
- Frequently Asked Questions
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Methodology for Selecting the Top Startups
(Up)When it comes to picking the most promising startups in Round Rock, our selection process is all about getting real results. We look at talent, timing, technology, and technique to identify companies that are genuinely making waves.
Talent assessment focuses on team dynamics and leadership quality - no one wants a startup run by people who can't work together, right? According to Harvard research, 65% of high-profile startups fail due to founder conflicts, so we take team chemistry seriously.
The numbers don't lie - we analyze growth metrics carefully.
Research shows that successful startups typically see 178% growth in their first year, dropping to about 100% in year two.
We're looking for companies that can maintain sustainable growth while building something meaningful. It's not just about having cool tech; it's about having a solid plan to scale it.
What really sets our selection apart is how we measure impact.
We use a comprehensive scoring system that looks at everything from market readiness to execution speed.
Each startup gets rated on their innovation level, market potential, and ability to solve real problems. We're talking about companies that aren't just chasing trends but are actually building solutions that make sense for Round Rock's tech ecosystem.
The best part? Every company we've picked has shown they can execute their plans, not just talk about them. These aren't just random picks - they're startups that have proven they've got what it takes to change the game.
Favor Delivery: Leading the On-Demand Service Revolution
(Up)As a Texas-based delivery powerhouse, Favor Delivery has completely changed the game since 2013, starting as a food delivery service and growing into something much bigger.
The company's success caught H-E-B's attention, leading to their acquisition in 2018, which seriously leveled up their game. What makes Favor stand out is their lightning-fast H-E-B Now service that delivers groceries in just 45 minutes, crushing it in over 400 Texas cities with more than 100,000 delivery drivers.
They're the first U.S. on-demand delivery company to actually turn a profit, which is pretty impressive in this competitive space. What's even cooler is their data-driven approach to delivery, which helps them keep improving their service and expanding their reach.
The company keeps things super flexible with their three-sided marketplace, connecting customers, runners (their delivery people), and merchants through a slick mobile app.
They've ditched the whole "expansion at any cost" mindset that a lot of startups have, focusing instead on dominating Texas and doing it really well. With no delivery fees on orders over $25 through 2024, they're making sure everyone can get in on the convenience.
Their success shows that sometimes focusing on doing one thing really well in one place is better than trying to be everywhere at once.
Overhaul: Transforming Supply Chain Management
(Up)Overhaul is seriously changing the game in supply chain management since its launch in 2016. Based in Texas, this supply chain risk management leader has built an impressive track record with a 98% customer approval rating.
Their platform manages over 0.99M high-risk actions annually and helps companies avoid massive losses that average $184M per year from supply chain disruptions.
Cargo theft can happen in just 10 minutes, but Overhaul's got that covered with their real-time monitoring across 170 countries. The company's approach combines eagle-eye visibility with instant problem-solving, which is exactly what modern supply chains need.
Microsoft's logistics team reported a 4x return on investment in their first peak shipping season alone - that's pretty impressive! The latest buzz is about their new cold chain quality solution, which is totally revolutionizing how pharmaceutical and food companies handle temperature-sensitive shipments.
Their tech isn't just about tracking packages - it's about preventing theft, managing risks, and making sure everything runs smoothly. What makes them stand out is their device-agnostic platform that works with any existing systems, making it super easy for companies to get started.
With major players in pharmaceuticals, electronics, and retail already on board, Overhaul is definitely one of Round Rock's most exciting tech success stories, showing how smart technology can solve real-world problems in ways we couldn't even imagine a few years ago.
ePayPolicy: Modernizing Digital Payments in Insurance
(Up)ePayPolicy is seriously changing how insurance payments work in 2025. Their digital payment solution makes everything faster and more secure, helping insurance companies step up their game in customer service.
The platform handles both ACH and credit card payments through branded portals, and it only takes about a minute to sign up, and you can start collecting payments within 24 hours.
Insurance companies using ePayPolicy's connected accounting features are seeing major improvements in their workflow, with automated data tasks cutting down hours of manual work.
The company's latest partnership with US Premium Finance is making financing options way more accessible at checkout, which is huge for both agencies and their clients.
According to success stories from agencies like Patriotic Insurance Group, the platform is super user-friendly, with commission access typically available within 24-28 hours.
Insurance professionals are especially loving the CheckMate feature, which turns traditional check processing into something as smooth as online payments. At just $20 per month for a basic subscription, it's helping agencies save money while staying competitive in an increasingly digital market.
What makes ePayPolicy stand out is how it genuinely solves real problems - from reducing payment fraud to streamlining accounting processes. Their focus on insurance-specific solutions and integration with popular management systems shows they totally get what the industry needs.
For insurance professionals looking to level up their payment game, ePayPolicy is definitely the move in 2025.
CertifID: Enhancing Real Estate Transaction Security
(Up)CertifID has become a total game-changer in protecting real estate transactions, which is super important considering 1 in 4 consumers and businesses are targeted for wire fraud during property deals.
Started after their co-founder John Rodriguez got hit by fraud themselves, CertifID's platform has turned into this amazing shield against scammers, protecting billions of dollars every month.
What makes them stand out is their triple-threat approach: advanced software for identity checks, up to $2M in wire fraud insurance, and a team that helps recover stolen money if things go wrong.
The coolest part about CertifID is how they've made everything super simple but incredibly secure.
Their tech analyzes over 150 different fraud markers to verify identities and bank details in minutes, which is exactly what we need in 2025 when scammers are getting way more sophisticated.
They've just launched this new thing called PayoffProtect that's already becoming their fastest-growing product, showing how they keep innovating to stay ahead of the bad guys.
What really makes CertifID special is their team culture - they're not just another tech company.
97% of their employees say it's a great place to work, which is way higher than the usual 57% at other U.S. companies.
With their recent $20M Series B funding, they're scaling up fast and helping more people stay safe from fraud. Based in Austin and Grand Rapids, they're proving that protecting people's money can be both effective and straightforward, without all the usual complicated tech stuff that makes everyone's eyes glaze over.
Trango Tech: Innovating in Mobile Solutions
(Up)Since 2003, Trango Tech has been crushing it in the mobile app development space, building a solid reputation with over 1,000 successful projects.
Their team of 200+ developers is known for delivering custom mobile solutions that actually work, backed by a 100% refund policy that shows they mean business.
They've got skills in everything from AI and machine learning to AR/VR development, making them a force to be reckoned with in the tech scene.
What's really cool about Trango Tech's approach is how they're changing the game across different industries.
Their portfolio includes everything from e-commerce platforms to healthcare apps, and they're constantly pushing the boundaries of what's possible with mobile tech.
They've expanded beyond their initial base to set up shop in major tech hubs like San Francisco, New York, and Austin, proving they can hang with the best in the industry.
The future's looking bright for this team - recent data shows they've boosted their clients' sales by 10% through improved app performance alone.
Under CEO David Williams's leadership, they're not just building apps; they're creating solutions that transform how businesses connect with their customers. With a focus on AI-driven analytics and next-gen tech, Trango Tech is definitely one to watch in Round Rock's growing tech ecosystem.
Their commitment to innovation and solid track record of delivering results makes them stand out in a crowded field of tech companies.
CrowdStrike: Strengthening Cybersecurity Measures
(Up)CrowdStrike is absolutely crushing it in the cybersecurity space, and their latest moves are seriously next-level. The Falcon platform just got a major upgrade with some mind-blowing AI capabilities that are changing the game in threat detection.
What's really wild is that their 2024 Global Threat Report shows hackers are getting faster than ever - they can break into networks in just 2 minutes and 7 seconds! That's why it's so cool that CrowdStrike's tech can spot and stop these threats practically instantly.
The recent 2024 AI Cybersecurity Survey shows that 80% of security pros are all about having everything integrated into one platform, which is exactly what CrowdStrike delivers.
Their latest Charlotte AI and Project Kestrel innovations are making security analysts' jobs way easier, helping them catch threats super fast. Cloud attacks jumped up 75% last year, but CrowdStrike's got that covered with their unified protection system that watches everything from endpoints to cloud workloads.
What makes CrowdStrike stand out is how they're making top-tier security accessible and actually work.
Their platform now includes automated threat hunting, real-time breach protection, and this cool new identity protection feature that stops hackers from using stolen credentials.
Plus, they're tracking over 230 different threat actors and caught 34 new ones just last year. With cyberattacks getting more intense by the day, CrowdStrike is basically the superhero we need right now in the cybersecurity world.
WP Engine: Revolutionizing Web Hosting
(Up)WP Engine stands out in Round Rock's tech scene as a game-changing force in web hosting, but recent data shows some interesting shifts in 2025. While the company maintains its reputation for exceptional security features and reliable service, customer feedback indicates evolving dynamics.
Their innovative approach includes EverCache technology and CDN integration, which delivers impressive sub-half-second load times and handles traffic spikes without breaking a sweat.
The platform's dev-friendly features, like Git version control and staging environments, make it a solid choice for serious WordPress projects. However, recent user experiences highlight pricing concerns, with some clients reporting significant cost increases over the past few years.
The company's growth trajectory shows its commitment to improvement, with their 2025 product roadmap focusing on AI integration and advanced workflow tools.
They've maintained their position serving major clients like Yelp, Asana, and National Geographic, proving their enterprise-level capabilities. The platform offers over 36 premium StudioPress themes worth more than $2000, adding serious value for developers and agencies.
Despite some mixed reviews about recent support quality, their use of Amazon Web Services and Google Cloud data centers ensures reliable performance and global reach.
Looking ahead, WP Engine continues to shape Round Rock's digital landscape through their innovative approach to WordPress hosting.
Their managed services eliminate common hosting headaches, letting developers focus on creating amazing websites rather than dealing with server maintenance. While the service isn't the cheapest option out there, their technical capabilities and robust infrastructure make them a significant player in Round Rock's growing tech ecosystem.
BigCommerce: Redefining E-Commerce Platforms
(Up)In 2025, BigCommerce is seriously changing the game in e-commerce with its powerful platform solutions. As a leading SaaS platform with over 46,000 active stores, they're crushing it by providing seamless integration options and next-level features.
Their AI-powered tools and multi-channel capabilities let businesses sell everywhere their customers are hanging out online.
The platform is making waves with its B2B features too, helping companies boost their sales game across different markets. One of the most impressive things about BigCommerce is their comprehensive suite of built-in tools that handle everything from marketing to analytics, so businesses don't have to rely on tons of extra apps.
Their no-transaction-fee policy is pretty sweet too, saving merchants serious cash compared to other platforms. The way they're integrating AI for product descriptions and managing customer relationships shows they're totally in tune with where e-commerce is headed.
With global retail e-commerce sales expected to hit $8 trillion by 2027, BigCommerce is definitely positioning itself as a major player in helping businesses grab their piece of that massive market.
IBM: Pioneering AI and Quantum Computing
(Up)IBM is seriously shaking things up in 2025 with their tech innovations. Their latest AI developments are mind-blowing - 46% of companies are now scaling AI to optimize their processes, and a whopping 85% of executives see AI driving business innovation in the next few years.
The real game-changer is their approach to smaller, targeted AI models that actually make sense for specific business needs. It's not just about having the biggest model anymore; it's about having the smartest one for the job.
Their quantum computing progress is equally impressive - the new Kookaburra processor is set to reach 1,386 qubits, pushing the boundaries of what's possible in quantum computing.
This isn't just some tech flex - it's about solving real-world problems that regular computers can't handle. What's really cool is how IBM is focusing on practical applications, like using AI assistants for every employee and creating systems that can actually complete tasks on their own.
They're not just throwing AI at everything; they're being smart about it, focusing on efficiency and reducing risks. For tech professionals like us who are just starting our careers, this means we need to stay on our toes and keep learning - because the tech world isn't slowing down for anyone.
Conclusion: The Future of Startups in Round Rock
(Up)Round Rock is seriously making waves in 2025, and it's not just because of the new multi-million dollar supercomputer headed our way.
The startup scene here is next level, with the Round Rock Chamber running a fresh study to attract more innovative businesses. What's super cool is that 11% of Round Rock's workforce is in STEM jobs - that's almost double the national average! The city's gotten really smart about supporting new businesses, especially with major players like Dell Technologies anchoring the tech ecosystem.
Plus, the Round Rock Chamber's latest initiatives are totally focused on helping startups and scale-ups thrive, with special attention to parent entrepreneurs and innovative small businesses.
The momentum is real - we're seeing tons of tech companies moving here because of the lower costs and amazing talent pool from UT Austin. With the median age being 33 and over 41% of workers holding bachelor's degrees, this place is basically a goldmine for fresh ideas and innovation.
Whether you're into AI, clean tech, or quantum computing, Round Rock's got your back with solid infrastructure and a genuinely supportive business community. Trust me, this isn't just another tech hub - it's where the future's actually happening.
Frequently Asked Questions
(Up)Why is Round Rock's startup scene gaining so much attention in 2025?
Round Rock is becoming a tech powerhouse with significantly lower costs compared to Austin, attracting tech professionals. The city's tech startup scene has seen a 150% increase since 2020, with venture capital investments of half a billion dollars in the previous year. The presence of major companies like Dell Technologies and new incubators and collaboration spaces supports this growth.
What criteria are used to select the top startups in Round Rock?
The selection process for top startups in Round Rock focuses on results-driven methodology. Factors include team dynamics, leadership quality, growth metrics, market readiness, innovation levels, and the ability to solve real problems. Startups are chosen based on their proven ability to execute plans successfully.
How is Favor Delivery leading the on-demand service market?
Favor Delivery, initially a food delivery service, has evolved significantly after being acquired by H-E-B in 2018. It operates in over 400 Texas cities with more than 100,000 delivery drivers and is the first U.S. on-demand delivery company to turn a profit. Favor's three-sided marketplace model, partnering with customers, runners, and merchants, has allowed it to dominate the Texas market with efficient service.
What differentiates Overhaul in supply chain management?
Overhaul revolutionizes supply chain management with a 98% customer approval rating and real-time monitoring across 170 countries. Their platform prevents theft and manages risks, achieving impressive ROI for clients like Microsoft's logistics team. Overhaul's device-agnostic platform integrates easily with existing systems, making it a top choice for companies needing robust supply chain solutions.
How is ePayPolicy transforming insurance payment processes?
ePayPolicy modernizes insurance payments with a platform that supports ACH and credit card transactions through branded portals. The service improves workflows by automating data tasks, offers financing options, and features CheckMate for seamless check processing. Its industry-specific solutions and integration with popular management systems make it ideal for insurance professionals aiming to streamline payment processes.
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Chevas Balloun
Director of Marketing & Brand
Chevas has spent over 15 years inventing brands, designing interfaces, and driving engagement for companies like Microsoft. He is a practiced writer, a productivity app inventor, board game designer, and has a builder-mentality drives entrepreneurship.