Seattle's Top 10 Startups That Tech Professionals Should Watch Out For

By Ludo Fourrage

Last Updated: June 5th 2024

Seattle skyline with superimposed logos of top tech startups

Too Long; Didn't Read:

Seattle’s top 10 startups in 2023 are marked by funding resilience despite a decline, technological innovation from pioneers like Remitly and Icertis, and market potential with growth indicators placing Seattle at No. 9 globally. Standout startups include Convoy, Outreach, Highspot, Accolade, Rover, Flexe, OfferUp, and Textio.

Seattle's startup scene is straight and you gotta peep this. Even with the money flow drying up a bit in '23, this city's still cranking out some dope companies that are gonna shake things up big time.

Let me break it down for you:

  • Funding: The VC cash ain't pouring in like it used to, but that ain't stopping the real ones. Companies like Convoy and Outreach are still landing fat deals, proving that Seattle's got that startup hustle on lock.
  • Innovation: Seattle breeds innovators. Remitly and Icertis are pushing the boundaries with their cutting-edge tech, showing that these startups ain't playing around when it comes to making waves.
  • Market Potential & Growth: Seattle's startup ecosystem ranks #9 globally according to Startup Genome's metrics. That's wild! Companies like Highspot and Rover are straight ballin' with their rapid growth, so you know the market potential here is insane.

We've done our homework and evaluated these startups based on funding, innovation, and growth potential.

This list we put together is the real deal for '23. Tech heads worldwide better take note - Seattle's startups are ones to watch. They're not just shaking up the game, but they're opening doors for collaborations and partnerships.

Check out our top 10 list and dive into what's really good in the Emerald City.

Table of Contents

  • Convoy: Disrupting the Trucking Industry
  • Icertis: Revolutionizing Contract Management
  • Outreach: Streamlining Sales Engagement
  • Remitly: Simplifying Global Money Transfers
  • Highspot: Pioneering Sales Enablement
  • Accolade: Personalizing Health Care
  • Rover: Innovating Pet Care Services
  • Flexe: Revolutionizing Warehousing and Fulfillment
  • OfferUp: Redefining Local Marketplaces
  • Textio: Enhancing Writing with AI
  • Methodology: How We Selected Seattle's Top 10 Startups
  • Frequently Asked Questions

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Convoy: Disrupting the Trucking Industry

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Check this out! Convoy was this super cool startup that was trying to shake up the trucking industry with their innovative business model. They were using technology to connect truckers and shippers more efficiently, reducing empty miles and delivery times, which also helped with reducing carbon emissions and saving money.

Pretty dope, right?

  • At first, it seemed to be working, like they cut down the time it took to book cargo by automatically matching loads. But then, Convoy hit some major roadblocks that led to them shutting down completely, which was a huge bummer for investors like Jeff Bezos who had backed them.
  • Things took an ugly turn when they got sued for allegedly compromising safety due to their business model. This brought up some serious concerns about startups prioritizing revenue over safety, which is never a good look.
  • The shutdown was abrupt, with CEO Dan Lewis sending a memo explaining the situation. It just goes to show how risky it can be to grow too quickly and rely on venture funding. This former unicorn Convoy had some impressive tech and milestones, but it all got overshadowed by their financial troubles.

Convoy's story is a stark reminder that tech startups, no matter how innovative, can be fragile.

They were trying to shake things up in the trucking industry, but ultimately, they couldn't balance their ambitions with market realities. If you're looking for a more stable tech career in Seattle, you might want to check out established companies or level up your skills at places like NuCamp Coding Bootcamp instead of betting on the next big startup.

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Icertis: Revolutionizing Contract Management

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Check this out - Icertis is killin' the game in the contract lifecycle management (CLM) world.

These guys are straight-up revolutionizing how contracts are digitized and managed across all kinds of industries. From pharma to aerospace, Icertis has got the whole world covered with over 750 customers, including big dogs like Daimler, Johnson & Johnson, and Microsoft.

They've integrated AI into their solutions, which is a total game-changer for businesses. It's like turning contracts from boring documents into straight-up strategic assets.

  • Their platform is so fire, they've won the Microsoft Partner of the Year Award for four years straight.
  • And after their latest funding round, they're valued at a whopping $2.8 billion. That's some serious investor confidence right there.

Icertis is using AI and natural language processing to power some next-level contract analytics and decision-making capabilities.

And on Gartner Peer Insights, users are raving about features like version control, consolidated contract storage, and tight security. Thanks to Icertis, clients have slashed their contract approval times by up to 82%, which is huge for compliance management in industries like healthcare.

  • Icertis manages over 7.5 million contracts worldwide in more than 40 languages across 90 countries. Talk about scalability!

This multi-billion dollar company is straight-up leading the pack in the CLM game, and they're pushing the boundaries of contract management processes globally.

By mitigating risk and maximizing efficiency, Icertis makes sure every bit of contractual data translates into strategic enterprise value. And their partnership with PwC is all about transforming contracts into valuable corporate assets that drive business agility and innovation.

Talk about a game-changing ethos!

Outreach: Streamlining Sales Engagement

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Check this out! Outreach, this startup from Seattle, is killing it with their sales engagement platform. They've got this slick system that makes it way easier for sales teams to reach out to potential customers.

With their multi-channel capabilities, you can hit 'em up via email, calls, and even social media – all in one spot. They've also got some seriously smart analytics and AI tech that helps you fine-tune your sales game.

Their sequence engagement feature automates your customer outreach, making sure you're hitting the right people at the right time.

  • They've been recognized as a Leader in The Forrester Wave™ for Sales Engagement Platforms, scoring top marks in 23 out of 30 evaluation criteria. That's some serious cred!
  • With their AI-driven insights, your team can prioritize the hottest prospects with ease and precision.
  • And now, with their new Outlook Add-in, you can access all of Outreach's killer features right from your inbox. Talk about convenience!

Compared to other big names like Salesforce or HubSpot, Outreach's automation and analytics game is on another level.

User reviews on Gartner Peer Insights give it a solid 4.3 out of 5-star rating, so you know it's legit. And they're not slowing down anytime soon – Outreach is making some serious moves in 2023, teaming up with major players like Microsoft Teams and Amazon Web Services.

These collabs are boosting their functionality and keeping their users stoked. Oh, and did we mention they've got big-time clients like Adobe and DocuSign on board? Outreach is representing Seattle's tech scene hard, cementing themselves as a game-changer in the industry and a driving force in the local innovation ecosystem.

Fill this form to download every syllabus from Nucamp.

And learn about Nucamp's Coding Bootcamps and why aspiring developers choose us.

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Remitly: Simplifying Global Money Transfers

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Check it out! Remitly is killing it in the international money transfer game, making it crazy easy for immigrants and expats to support their back home. They've gone global, serving peeps in over 170 countries worldwide! With a whopping $11 billion in annual transfers under their belt, they're straight-up dominating the remittance market.

But it's not just about the numbers.

Remitly's tech game is on point with slick mobile apps and real-time tracking. They've got your back with tight security measures, so you can send your hard-earned cash without worrying about sketchy stuff.

And let's not forget the dope user experience – faster transactions, all sorts of delivery options like bank deposits, mobile wallets, and even cash pickups, plus competitive exchange rates without any shady fees.

Their growth has been insane, with over 1.6 million active users already trusting Remitly for their money transfers as of Q3 2023.

They're all about putting users first, which means even bigger moves in the digital finance world. Plus, they've teamed up with Mastercard to make cross-border payments even more accessible and convenient.

Get ready for some serious game-changing moves from Remitly in how we manage and send money globally!

Highspot: Pioneering Sales Enablement

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Have you heard of Highspot? This Seattle-based startup is shaking things up in the sales enablement game. They're all about helping companies level up their sales teams with some seriously cool tech.

Their platform is a game-changer when it comes to engaging buyers.

With advanced analytics and a killer content management system, they give organizations the tools to crush it. Big names like SAP, Twitter, and Zillow Group have seen their win rates skyrocket thanks to Highspot's personalized digital sales rooms and AI-driven insights.

We're talking up to a 34% increase in sales efficiency. Insane, right?

But that's not all. Highspot just raised $200 million in a Series E funding round, putting their valuation at a whopping $2.3 billion.

That's unicorn territory, baby! Investors are clearly stoked about what they're doing, and it's only going to get bigger and better.

They've been racking up awards left and right, like being named a leader in The Forrester Wave™ for sales content solutions.

And they're not slowing down, constantly rolling out new features and capabilities, like training tools and killer analytics to level up your sales game.

Big players worldwide are trusting Highspot to power their revenue engines with solid strategies, including globalized enablement approaches.

Check out their success stories at Sales Enablement Solution Health - Highspot to see what all the hype is about.

This is the future of sales, and Highspot is leading the charge.

Fill this form to download every syllabus from Nucamp.

And learn about Nucamp's Coding Bootcamps and why aspiring developers choose us.

*By checking "I Agree", you are opting-in to receive information, including text messages from Nucamp. You also agree to the following Terms of use, SMS Terms of use & Privacy Policy. Reply STOP to stop receiving text messages.

Accolade: Personalizing Health Care

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Check it! Accolade is like the cool kid on the block when it comes to personalizing healthcare tech. They're all about tailoring their services to fit you. Their dope offerings like Accolade One and Accolade Care are a sick blend of high-tech analytics and real human touch.

It's not just about navigating the system, but building genuine connections with their squad of Health Assistants and clinicians who got your back 24/7.

  • Data-Driven Action: Accolade uses machine learning and AI to turn massive data into personalized insights just for you. That way, you get the health and benefits guidance you need, tailored to your unique situation.
  • The Human Element: At the core of Accolade's game is round-the-clock access to their Health Assistants and Clinicians. They make sure you get that personal touch and support, complementing the precision of technology with real human connection.

These savvy cats have teamed up with big players like Comcast and Blue Shield of California, using collaborative analytics to boost health outcomes while keeping costs in check.

It's a win-win for everyone involved. With satisfaction rates over 90% and serving over 11 million members, Accolade is seriously disrupting the game.

Looking ahead, the word on the street is that personalized healthcare is the move, and Accolade is leading the charge.

By combining innovative care models with value-based solutions, they're poised to amplify their market presence and shake things up in the healthcare scene.

Rover: Innovating Pet Care Services

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You ever heard of Rover? It's this Seattle-based tech startup that's been shaking up the pet care game.

They've basically created a platform where you can find legit pet sitters and dog walkers in your area. Pretty genius, right?

  • Service Expansion: They don't just do the basic pet sitting gig. You can also get services like grooming, training, doggy day care, and even house sitting. Talk about catering to all your pet's needs.
  • Market Reach: Rover recently went public on the Nasdaq, and they've got over 500,000 pet care providers on board. That's some serious reach. They're spreading like wildfire across cities and continents.
  • Technological Advancements: These guys are all about leveraging tech to make your life easier. They've got GPS tracking, photo updates, and a slick in-app messaging system. It's like having your own personal pet care concierge.

They've got this rad feature called "Rover Match" that uses fancy algorithms to match you with the perfect pet caretaker.

No more guessing games, just pure compatibility. Their bookings have been off the charts since going public. Investors are stoked about Rover's game plan.

In a city like Seattle, where tech giants like Amazon rule the roost, Rover is carving out its own niche as an innovative force to be reckoned with.

They're even offering early bird rates for aspiring tech talents through bootcamps like Nucamp. Rover is definitely one to watch in the pet care realm.

Flexe: Revolutionizing Warehousing and Fulfillment

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Check this out! Flexe is the new hotshot in the logistics game, shaking things up and making warehousing way more flexible. This Seattle-based unicorn startup hooks businesses up with instant warehouse space when they need it, taking care of those last-minute storage needs.

It's a total game-changer for companies dealing with unpredictable market swings. Here's why Flexe is killin' it:

  • On-Demand Warehousing: Flexe basically created the "Airbnb for warehouses" concept, freeing companies from those rigid long-term leases. Perfect for when your inventory is all over the place.
  • Supply Chain Optimization: With their slick omnichannel logistics tech, Flexe cuts down on waste and costs big time. Their flexible system can handle seasonal spikes like a boss, letting businesses expand or shrink their storage footprint on the fly.
  • Growth Trajectory: These guys are no joke – partnered up with major US retailers and doubling their revenue year after year. They've got a network of over 1,500 locations across North America.
  • Economic Advantage: Flexe can save you up to 51% on transportation costs by adjusting to market demands like a ninja.
  • Innovative Impact: They were crowned Innovator and Disruptor of the Year for completely revamping warehousing. Their system integrates seamlessly into existing workflows and cuts fulfillment ramp-up time by more than half.

In this constantly shifting market where speed is key, Flexe is leading the charge – flipping the script on traditional logistics and pioneering a whole new level of supply chain agility.

OfferUp: Redefining Local Marketplaces

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OfferUp, Seattle's dope marketplace, is taking over the local commerce game. It's like Craigslist and Facebook Marketplace, but way cooler.

You can access this killer community through their slick mobile app at OfferUp.com. This thing is blowing up – over 90 million app downloads and popping up in cities all across the US. After merging with Letgo, OfferUp's growth has been insane, making it a major player in local buying and selling.



They've been hooking it up with some sick new features:

  • Advanced Messaging System: You can chat safely within the app, following their posting rules
  • TrueYou Verification: Verify your identity for extra security and trust
  • In-app Payments: Pay for your goodies right in the app, easy-peasy


Unlike giants like Amazon and eBay, OfferUp is all about that community vibe.

It's not just for buying stuff, but also for finding jobs and safe meetup spots. It's like a whole ecosystem supporting you beyond just transactions.



While Craigslist keeps it old-school and Facebook Marketplace is all about the social aspect, OfferUp merges local trust with modern coolness.

By fostering community trust and engagement, OfferUp is gaining major market share and redefining what it means to be the top dog in local marketplaces.

Textio: Enhancing Writing with AI

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Check out this dope tech company called Textio. They're like, pioneers of this sick augmented writing platform that's taking Seattle's tech scene by storm.

Their AI game is off the charts, helping companies nail their job listings and corporate comms, and straight-up killing it with candidate engagement.

  • They've got this rad DEIB-focused guidance that nukes any biased language, so you can keep it real and inclusive across all your biz docs.
  • Their AI-driven insights are on point with industry lingo, making your job postings irresistible to candidates.
  • They're streamlining hiring cycles like nobody's business. Just ask NVIDIA - they're filling roles up to 17% faster after hitting a Textio Score of 70.

This tech is a total gamechanger, letting companies cast a wider net for talent.

They've got big guns like Nvidia on board, but also hook up startups looking to make waves.

But it's not just about eliminating personal bias.

Textio is empowering giants like McDonald's to craft recruitment messages that are straight-up welcoming to everyone, no matter who you are. They're leveraging Textio's skills to build an inclusive brand vibe that resonates worldwide (peep their McD's partnership).

With rad features like Textio Flow and its predictive writing magic, companies can seamlessly align their talent with their brand story - and Textio's partnerships are proof that they're leading the charge for corporate inclusivity.

Textio's trajectory is off the charts.

Major funding rounds are fueling their rise as a powerhouse that's reshaping how we communicate. They're pioneering this augmented writing era and putting the power of influence within reach of every business - redefining global hiring, one word at a time.

Methodology: How We Selected Seattle's Top 10 Startups

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We've got the scoop on the hottest startups in Seattle, and we did it the right way. We're not just throwing darts at a board here.

To make this list, we looked at all the stats that matter, like how much cash they've raised, how fast they're growing their revenue (that's money talk for how much they're making), and whether they're actually doing something new and cool with their tech.

We're talking Forbes-level analysis here.

  • Show Me the Money: Startups that have raised a ton of cash are probably onto something big. We checked who's been raking in those funding rounds.
  • Revenue Gains: If their sales are skyrocketing, that means people are buying what they're selling. We looked for startups with serious revenue growth.
  • Innovation Factor: We're not just talking about patents and stuff. We also checked out their social media buzz to see who's really shaking things up.
  • Industry Disruptors: Some of these startups are straight-up changing the game. We used reports and lists like LinkedIn's Top Startups to spot the ones that are flipping industries upside down.
  • Job Creators: Startups that are hiring like crazy are probably doing something right. We tracked down the ones with the biggest employment spikes.

We didn't just crunch numbers, though.

We had real experts give us the inside scoop on what makes each of these startups special and where they're headed.

So, whether you're an investor looking for the next big thing, a job-seeker trying to break into the Seattle tech scene (like those checking out Nucamp Coding Bootcamp articles), or just someone who wants to know what's popping in the city, this list has got you covered.

We've distilled the essence of Seattle's startup world into one place.

Frequently Asked Questions

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What are the main criteria used to select Seattle's top 10 startups?

The main criteria used to select Seattle's top 10 startups include funding rounds, revenue growth, innovation, market disruption, and workforce expansion. These metrics are thoroughly vetted using quantitative data and qualitative scrutiny to provide a comprehensive evaluation.

Which startups in Seattle have shown resilience in funding despite a decline in venture capital funding?

Startups like Convoy and Outreach have shown resilience in funding despite a decline in venture capital funding. They have secured robust deals amidst the slowdown, showcasing their ability to attract investment for technological innovation.

How do startups like Remitly and Icertis contribute to advancing their industries in Seattle?

Startups like Remitly and Icertis contribute to advancing their industries in Seattle by persisting in advancing their industries through cutting-edge technology. They bring impactful innovation that propels Seattle's startup ecosystem forward.

What sets Seattle's tech startup ecosystem apart on a global scale?

Seattle's tech startup ecosystem stands out globally, ranking at No. 9 for its ecosystem according to Startup Genome's metrics. Entities like Highspot and Rover harness rapid expansion, indicating market growth potential that places Seattle prominently on the global tech map.

How do startups like Textio and Accolade revolutionize their respective industries?

Startups like Textio revolutionize corporate communication and job listings by leveraging AI to refine language use and encourage diverse talent engagement. Meanwhile, Accolade reshapes digital healthcare with personalized care solutions and strategic partnerships to enhance health outcomes and reduce costs.

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Ludo Fourrage

Founder and CEO

Ludovic (Ludo) Fourrage is an education industry veteran, named in 2017 as a Learning Technology Leader by Training Magazine. Before founding Nucamp, Ludo spent 18 years at Microsoft where he led innovation in the learning space. As the Senior Director of Digital Learning at this same company, Ludo led the development of the first of its kind 'YouTube for the Enterprise'. More recently, he delivered one of the most successful Corporate MOOC programs in partnership with top business schools and consulting organizations, i.e. INSEAD, Wharton, London Business School, and Accenture, to name a few. ​With the belief that the right education for everyone is an achievable goal, Ludo leads the nucamp team in the quest to make quality education accessible