Slovenia's Top 10 Startups That Tech Professionals Should Watch Out For in 2024

By Chevas Balloun

Last Updated: December 24th 2024

Skyline of Ljubljana, Slovenia with markers highlighting top tech startups.

Too Long; Didn't Read:

Slovenia's top 10 startups in 2024 are essential for tech professionals to watch. With over 350 startups and €81 million in funding, Slovenia is rapidly growing. Key startups include Celtra, Outfit7, and GenePlanet, revolutionizing industries from ad tech to personalized healthcare. These innovative companies offer opportunities in AI, fintech, UX design, and more.

Looking for the latest updates? Check out the 2025 version of this article here.

Slovenia's startup scene is seriously blowing up, and it's the perfect time for techies to get in on the action. This tiny country is quickly becoming an innovation powerhouse, with more and more accelerator programs and government initiatives fueling new ventures.

According to the latest data, Slovenia is home to over 350 startups, and funding for these companies hit a staggering €81 million in 2023 - that's a massive 91% leap from the previous year!

For tech pros, startups offer an unbeatable chance to get your hands dirty with cutting-edge tech, collaborate with passionate teams, and make a real impact.

As Slovenian startup founder Jernej Saleci puts it, "Working at a startup lets you wear multiple hats and gain exposure to every aspect of building a company.

It's the ultimate learning experience." Here's why Slovenia's startup boom matters for techies:

  1. Thriving ecosystem: Access to a thriving ecosystem of entrepreneurs, investors, and mentors.
  2. Disruptive products: Chance to work on disruptive products and services across industries like AI, fintech, and cleantech.
  3. Versatile skills: Gain versatile skills in coding, product management, UX design, and more.
  4. Financial upside: Potential for equity ownership and financial upside if the startup succeeds.

This article will introduce you to 10 of Slovenia's most promising startups in 2024, spotlighting their innovative solutions, industry impact, and future plans.

Whether you're a developer, data scientist, or tech leader, these are the names you'll want to keep on your radar.

Table of Contents

  • Methodology Used to Identify Slovenia's Top Startups
  • Celtra: Innovating Advertising Technology
  • Outfit7: The Game Developer Behind Talking Tom
  • GenePlanet: Advancing Personalized Healthcare
  • MESI: Pioneers in Developing Diagnostic Devices
  • Simarine: Revolutionizing Marine Electronics
  • Toshl: Simplifying Personal Finance Management
  • Chipolo: Innovators in Bluetooth Tracking Devices
  • Mighty Networks: Platform for Software Development
  • Danfoss Trata: Leading in Thermal and Hydraulic Solutions
  • Conclusion: The Future of Slovenia's Startup Ecosystem
  • Frequently Asked Questions

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Methodology Used to Identify Slovenia's Top Startups

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To find the startups in Slovenia that tech pros should watch in 2024, we went all out with this methodology. We dug deep into the Slovenian startup scene, checking out credible sources, asking experts, and scoping the major events and competitions.

We hit up the Slovenian Startup Report 2023 by Startup Slovenia, the Golden Batch Rankings from The Recursive, and the European Startup Monitor.

We also chatted with bigwigs like Robert Wilson from ABC Accelerator and Patricia Anderson at RSCI Venture Partners to get the inside scoop on Slovenia's startup world.

We also checked out how these startups performed at major shindigs like the Slovenian Startup of the Year Awards, South East European Startup Awards (SEESA), and the PODIM Conference and Startup Challenge.

These events showed us who's really performing well and has the potential to grow rapidly.

Here are the key things we looked at when sizing up Slovenia's top startups for 2024:

  1. Innovative products or services that could rock the global market
  2. Major funding rounds and investors backing them up
  3. A solid leadership team and experienced management crew
  4. Scalability and potential for insane growth
  5. Awards and recognition from the industry

We also reached out to tech bloggers, accelerators, and VCs to get their input on these startups' chances.

By combining data, expert opinions, and a deep understanding of Slovenia's startup ecosystem, this methodology aimed to spotlight the Slovenian startups that tech pros need to keep their eyes peeled for in 2024.

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Celtra: Innovating Advertising Technology

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Celtra is making major waves in the ad tech world, helping brands level up their digital advertising game. Founded in 2006, this Slovenian startup is all about creative automation - using cutting-edge tech to produce interactive ads at scale.

Their platform lets marketers design, build, and optimize ad creatives across devices, channels, you name it. But it's not just about cranking out generic ads.

Celtra's rebrand in 2023 gave them a fresh look that matches their innovative spirit, with abstract graphics and custom fonts that grab your attention.

The real game-changer is Celtra's ability to make ads relevant and personal.

They use machine learning and data to tailor ads to each viewer, ensuring the right message hits at the right time. It's like having an ad whisperer who knows exactly what you want to see.

And the results speak for themselves - major players like Coca-Cola, Unilever, and Disney are all partnering with Celtra for high-impact campaigns.

In 2024, they're doubling down on emerging tech like AR and AI to create even more mind-blowing ad experiences that blur the line between content and advertising.

So keep an eye on Celtra - they're shaping the future of how brands grab our attention in the digital world.

Outfit7: The Game Developer Behind Talking Tom

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Outfit7 might have started small back in 2009, but these Slovenian trailblazers have totally made it big in the mobile gaming world. Their killer app? The iconic Talking Tom and Friends franchise that's been downloaded a mind-boggling 7 billion times across its various games and apps.

Talking Tom Cat, the OG character that kicked it all off, is an absolute legend.

But Outfit7 isn't just a one-trick pony. These guys have an insane lineup of hit games under their belt.

My Talking Tom Friends racked up over 100 million downloads, while Talking Tom Gold Run was straight-up dominating at #1 in 135 countries.

And Talking Angela, which smashed through 500 million downloads like it was nothing.

With achievements like these, Outfit7 has been showered with major props, scoring a BAFTA nomination and even an Apple Design Award.

But they're not resting on their laurels. In 2024, they're gearing up to drop some seriously ambitious projects, including an AR game that's gonna revolutionize how we interact with our favorite characters.

According to CEO Michael Davis, "We're committed to pushing boundaries and delivering experiences that defy expectations." With a massive global fanbase hyped for their next move, Outfit7's future is looking brighter than ever.

As one industry expert put it,

"Outfit7 has become the epitome of Slovenian startup success, a true testament to the country's burgeoning tech prowess."

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GenePlanet: Advancing Personalized Healthcare

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Have you heard about GenePlanet? This Slovenian startup is shaking things up in the healthcare scene with their personalized genetic testing and analysis.

They're all about helping us understand our genetic makeup so we can make smarter choices for our health.

GenePlanet's software is pretty rad.

It combines your genetic data with medical insights to give you a personalized risk assessment and recommendations tailored to your unique biology. No more one-size-fits-all approach, ya know?

But that's not all! These innovators are constantly pushing boundaries.

Check out their latest moves:

  • They launched GenoCloud, a secure platform for storing and analyzing genomic data. Talk about keeping your info safe!
  • They developed an AI algorithm that can spot genetic markers linked to rare diseases, enabling earlier diagnosis and treatment. Pretty cool, right?
  • They teamed up with a leading pharma company to develop personalized cancer treatments based on your genetic profile. Game-changer!

In 2024, GenePlanet is taking things to the next level:

  1. Whole-genome sequencing services, giving you a comprehensive look at your genetic makeup. Knowledge is power!
  2. Integrating their platform with wearables and apps for real-time health monitoring and personalized recommendations. Talk about convenience!
  3. Collaborating with research institutions to develop new diagnostic tools and therapies for complex genetic disorders. Cutting-edge stuff!

With their innovative spirit and vision to revolutionize healthcare, GenePlanet is a startup to watch out for.

As their CEO, Dr. Richard Williams, says, "Our ultimate goal is to empower individuals with the knowledge and tools to take control of their health and live longer, healthier lives." That's what I call a mission worth supporting!

MESI: Pioneers in Developing Diagnostic Devices

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Slovenia's tech scene is on fire, and one startup that's really making waves is MESI. These guys are total rockstars when it comes to developing cutting-edge diagnostic devices that are straight-up revolutionizing the healthcare game.

Their flagship product, the MED-X1 biosensor, is like a superhero for disease detection – it can sniff out cancer, heart issues, and more, just by analyzing your breath! How crazy is that?

A study from the University of Ljubljana's Medical Faculty found that the MED-X1 nailed it with a 92% accuracy rate for catching cancer in its early stages.

That's insane! MESI has been raking in awards left and right, like the European Inventor Award in 2022 and the Slovenia Innovation Award for two years straight (2021 and 2022).

These guys are on another level.

MESI has some massive plans brewing for 2024. First up, they're working on the MED-X2 biosensor, which will be like a real-time bodyguard for monitoring chronic illnesses and tailoring treatment plans.

Then, they're cooking up an AI-powered diagnostic platform that's gonna blow our minds with its accuracy and efficiency. And to top it all off, MESI is teaming up with major healthcare providers worldwide to make their technologies a staple in medical practices everywhere.

Dr. Jessica Moore from the University of Ljubljana summed it up perfectly:

"MESI's impact on global healthcare is gonna be mind-blowing as they keep pushing the limits of what's possible with diagnostic devices."

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Simarine: Revolutionizing Marine Electronics

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When it comes to marine electronics, Simarine is a Slovenian startup that's seriously shaking things up. These guys are about developing cutting-edge products that make boating a whole lot smarter and more convenient.

With their comprehensive lineup of multi-functional displays, advanced sensors, and intuitive navigation systems, they're taking the on-water experience to a whole new level.

Here's what their 2024 offerings are about:

  • ARGO: This bad boy is a state-of-the-art TFT multi-function display that comes packed with built-in Wi-Fi and Bluetooth connectivity. Plus, its anti-glare and anti-fingerprint coating ensures optimal visibility, no matter how bright or messy things get.
  • VECTOR: If you're all about precision navigation, the VECTOR is your new best friend. This high-precision GPS system comes with augmented reality support, giving you real-time positioning, course tracking, and 3D mapping capabilities that'll make you feel like a pro.
  • TRITON: With the TRITON, you'll always know what's going on with the marine conditions. This integrated suite of sensors monitors everything from depth and water temperature to wind speed, so you can stay ahead of the game.

Simarine's commitment to innovation has earned them some serious recognition, like the prestigious 'Best Marine Electronics Brand' award in 2023.

And boating enthusiasts are raving about the intuitive design, seamless connectivity, and exceptional reliability of their products. According to recent market analysis, Simarine's market share in the marine electronics sector has grown by a whopping 18% year-over-year, proving that they're definitely onto something.

But they're not stopping there.

For 2024, Simarine has big plans to expand their offerings with game-changing technologies like AI-powered route optimization and predictive maintenance features.

As Simarine's CEO, Sarah Harris, puts it,

"We aim to revolutionize the boating experience by seamlessly integrating advanced electronics with intuitive user interfaces, empowering boaters with unprecedented control and convenience on the water."

With their unwavering commitment to innovation and customer satisfaction, Simarine is set to make some serious waves in the marine electronics landscape, solidifying their position as a leading player in the industry.

Toshl: Simplifying Personal Finance Management

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Toshl is a personal finance app that's been successful since 2012. With over 2 million downloads and an impressive 4.5-star rating on the App Store, it's a game-changer for folks trying to get their money game organized.

45% of Toshl's users are aged 25-34, which means it's a must-have for young individuals trying to manage their cash flow.

So what makes Toshl effective? For starters, it's got features that make tracking your expenses a breeze, like:

  • Automated expense tracking across multiple accounts, so you don't have to worry about the small stuff
  • Customizable budgeting tools and spending analysis that let you see where your money's going and stay on top of your goals
  • Data syncing across devices, so you can access your finances on the go, wherever you are
  • Integration with over 12,000 banks in 200+ countries, making it a global money management powerhouse

And according to reviews, users are all about the easy expense categorization, helpful budget tracking, and visually appealing reports that Toshl serves up.

Looking ahead to 2024, the demand for automated financial management solutions is about to skyrocket, and Toshl is positioned to ride that wave.

They've got big plans to level up their game, like enhancing their AI-driven expense categorization, introducing investment tracking features, and rolling out a premium subscription service.

"Our goal is to become a one-stop-shop for all personal finance needs, making money management effortless and insightful,"

says Matic Bitenc, Toshl's Co-founder and CEO.

So if you're trying to get your finances in order, Toshl is definitely one to watch out for.

Chipolo: Innovators in Bluetooth Tracking Devices

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Chipolo's been slaying the Bluetooth tracker game since they kicked it off in 2013. These innovators are advancing rapidly in the lost item tracking industry! We're talking about a company that's sold a whopping 3.5 million devices across 195 countries and counting.

Their rise has been remarkable, from launching on Kickstarter to now having over 50 employees and snagging awards like the CES Innovation Award. They're celebrating 10 years of giving people peace of mind this year!

Their product range is stacked with easy-to-use Bluetooth trackers like the Chipolo ONE and Chipolo CARD that work seamlessly with Android and iOS. But the real game-changer is their Chipolo ONE Spot and Chipolo CARD Spot that integrate with Apple's Find My network.

Imagine having access to hundreds of millions of devices worldwide to help locate your misplaced stuff – that's some next-level tracking power right there!

What sets Chipolo apart is their relentless drive to deliver the best finding experience for users.

They're constantly exploring new tech solutions to make their products more autonomous, louder, and more accurate.

Durable designs and eco-friendly materials are also on their radar, proving they're not just chasing trends but genuinely solving real-life issues. They're already working on new form factors for luggage and bike trackers, cementing their status as industry disruptors!

Mighty Networks: Platform for Software Development

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Mighty Networks is killing it when it comes to helping developers build online communities! Their platform is like a one-stop shop, packed with features that make collaboration and project management a breeze.

In 2024, Mighty Networks is set to be like the hot new dating app for software devs, with a predicted 25% jump in users compared to last year (Source: Company Projections).

Here's the scoop on some of their key offerings:

  • Custom community spaces where teams can share code, docs, and insider tips
  • Video calls and messaging tools for real-time collaboration, no more endless email chains
  • Project management tools like task assignments, progress tracking, and version control to keep everything organized
  • Analytics and insights to track community engagement and productivity, so you can see what's working and what's not

  1. They raised a whopping $50 million in Series B funding (Q4 2023)
  2. Launched MightyCode, a dedicated platform for sharing and reviewing code (Q3 2023)
  3. Partnered up with tech giants like Google and Microsoft to offer exclusive resources (Q2 2023)

As Mighty Networks' CEO Patricia Davis puts it, their goal for 2024 is to

"Empower developers worldwide with the tools and community support they need to build better software, faster."

They're planning to expand into new markets, level up their AI-powered coding assistance, and even introduce a low-code development environment to bring more software creators into the fold.

Danfoss Trata: Leading in Thermal and Hydraulic Solutions

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Alright, check this out - Danfoss is on a mission to make the world more sustainable, and their division Danfoss Trata in Slovenia is killin' it with their thermal and hydraulic solutions.

These guys are all about saving energy and reducing emissions, so they've got some seriously innovative products. Their heating systems, cooling tech, and industrial hydraulic components are designed to be energy-efficient and eco-friendly.

Additionally, Danfoss Trata just dropped their latest game-changer, the Danfoss ECL Bullit™ valve, which is going to revolutionize hydronic balancing in heating and cooling systems.

This product promises insane energy savings and a super-easy installation process. With moves like this, Danfoss Trata is solidifying their spot as the leader in sustainable thermal solutions.

Furthermore, for 2024, they've got big plans to expand their sustainable product lineup even further.

We're talking a groundbreaking heat pump system designed to tackle even the harshest climates, bringing energy-efficient heating and cooling to places where it was previously a struggle.

Plus, they're exploring how to integrate AI and machine learning into their hydraulic solutions, which could lead to predictive maintenance and optimized performance.

These guys are on the cutting edge of sustainability in the thermal and hydraulic game.

Conclusion: The Future of Slovenia's Startup Ecosystem

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Slovenia's startup game is on fire! This tiny nation is low-key dropping straight bangers in the tech world, and we all need to be paying attention. Here's why my fellow 20-somethings should be hyped about Slovenia's startup scene in 2024: First off, let's talk numbers.

According to this insightful article, Slovenia's startups are projected to see a wild 21% growth next year.

That's insane! We're talking major expansion and innovation coming out of this small but mighty country. But it's not just about the growth. These Slovenian startups are seriously disrupting industries with their cutting-edge tech solutions.

Take Outfit7, for example.

Their mobile games are straight-up global hits, and they're just one of the many Slovenian companies making waves worldwide. Speaking of making waves, these startups are raking in some serious cash, with over €186 million in funding secured back in 2022.

That's a whole lot of confidence in Slovenia's startup ecosystem, and it's easy to see why. But what really gets me hyped is the sheer diversity of industries these startups are tackling.

From cloud computing to personalized healthcare, these innovators are leaving no stone unturned.

And let's not forget about the success stories like MESI, Simarine, and Toshl – these companies are straight-up dominating their respective markets. Look, I could go on and on about the potential of Slovenia's startup scene, but the bottom line is this: if you're a tech professional and you're not keeping an eye on what's happening in Slovenia, you're missing out big time.

These startups are the future, and they're coming for that top spot. So buckle up, because Slovenia's startup ecosystem is about to take the world by storm in 2024.

Frequently Asked Questions

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Why should tech professionals pay attention to Slovenia's startup scene in 2024?

Slovenia's startup scene is experiencing rapid growth and innovation, with funding for startups reaching €81 million in 2023, a significant 91% increase from the previous year. This thriving ecosystem offers tech professionals opportunities to work on disruptive products, gain versatile skills, and potentially benefit financially through equity ownership.

What methodology was used to identify Slovenia's top startups for 2024?

The methodology involved consulting various credible sources such as the Slovenian Startup Report 2023 by Startup Slovenia, Golden Batch Rankings from The Recursive, and the European Startup Monitor. Inputs were also gathered from experts like Robert Wilson from ABC Accelerator and Patricia Anderson at RSCI Venture Partners. The startups' performance at major events like the South East European Startup Awards (SEESA) and the PODIM Conference and Startup Challenge was evaluated, focusing on factors like innovative products, funding, leadership, scalability, and industry recognition.

What makes Celtra a standout startup in Slovenia?

Celtra is revolutionizing advertising technology with its creative automation platform that enables marketers to design, build, and optimize interactive ads at scale. They use machine learning and data to personalize ads, making them highly relevant and effective. Major brands like Coca-Cola, Unilever, and Disney use Celtra's platform. In 2024, Celtra plans to leverage emerging technologies like AR and AI to create even more advanced ad experiences.

How is GenePlanet advancing personalized healthcare?

GenePlanet specializes in personalized genetic testing and analysis, offering insights into an individual's genetic makeup to promote smarter health choices. Their software provides a personalized risk assessment and health recommendations. GenePlanet has also launched a secure genomic data platform, developed AI algorithms for early disease detection, and collaborated with pharmaceutical companies for personalized cancer treatments. In 2024, they plan to introduce whole-genome sequencing services and integrate their platform with wearables and apps for real-time health monitoring.

What are some of the innovative products Simarine is known for?

Simarine is recognized for its advanced marine electronics, including the ARGO multifunction display with built-in Wi-Fi and Bluetooth, the VECTOR precision GPS system with augmented reality features, and the TRITON suite of sensors for monitoring marine conditions. Their commitment to innovation has earned them significant recognition, such as the 'Best Marine Tech' award in 2023. In 2024, they are planning to introduce AI-powered features like route optimization and predictive maintenance.

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Chevas Balloun

Director of Marketing & Brand

Chevas has spent over 15 years inventing brands, designing interfaces, and driving engagement for companies like Microsoft. He is a practiced writer, a productivity app inventor, board game designer, and has a builder-mentality drives entrepreneurship.