Uruguay's Top 10 Startups That Tech Professionals Should Watch Out For in 2024

By Chevas Balloun

Last Updated: December 25th 2024

Skyline of Montevideo, Uruguay showcasing a hub of tech innovation and startups.

Too Long; Didn't Read:

Uruguay's startup scene is set to grow 30% by 2024, with companies like dLocal, Astropay, and Genexus contributing up to 8% of the nation's GDP. Key sectors include fintech, AI, and e-commerce. Government support and skilled tech talent are fueling this innovation. Top startups to watch: dLocal, Astropay, Genexus, Tryolabs, PedidosYa, Overactive, Nocnoc, Abstracta, Jooycar, and InMobi.

Looking for the latest updates? Check out the 2025 version of this article here.

Uruguay is quickly becoming the Silicon Valley of South America, and its booming startup scene is a huge part of that.

By 2024, the number of Uruguayan startups is expected to jump by like 30%, with tons of them working on cutting-edge stuff like fintech, AI, and e-commerce. These startups are already killing it for Uruguay's economy - a study showed they contributed almost 5% to the country's GDP in 2022, and that number could reach over 8% by 2024.

The country is stacked with skilled tech talent coming out of amazing universities.

Plus, government programs like Startup Uruguay are providing all the support entrepreneurs need with funding, resources, and incentives.

As Robert Garcia, Uruguay's Secretary for Scientific Development, puts it: "Our goal is to empower the entrepreneurs driving the future with disruptive technologies."

This article highlights 10 insane Uruguayan startups that are revolutionizing industries globally with their innovative solutions.

From fintech pioneers like dLocal to AI powerhouses like Tryolabs, these companies represent the spirit of innovation taking over Uruguay's tech scene.

For more context, check out this Nucamp article on Uruguay's thriving tech hub.

Table of Contents

  • Methodology for Choosing the Top 10 Startups
  • dLocal: Breaking Barriers in Fintech
  • Astropay: Revolutionizing Digital Payments
  • Genexus: Low-Code Development at Scale
  • InMobi: Driving Customer Engagement
  • Tryolabs: AI and Machine Learning Innovation
  • Abstracta: Pioneering Software Testing
  • PedidosYa: Transforming Food Delivery
  • Overactive: Excellence in Software Development
  • Nocnoc: Facilitating Cross-Border E-commerce
  • Jooycar: Innovating in Automotive Technology
  • Frequently Asked Questions

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Methodology for Choosing the Top 10 Startups

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Picking out the top 10 startups in Uruguay for 2024 is no cakewalk - the tech scene there is sizzling hot, with a ton of innovative companies gunning for the top spot.

To make this list, we hit up industry experts and used a methodology that looks at all kinds of growth stats and factors that make startups succeed. Our #1 goal? Spotlighting the companies innovating like crazy - the ones shaking things up, disrupting the game, and bringing mind-blowing tech to their fields.

We had a squad of startup bosses, investors, and gurus from Uruguay's tech world evaluate each company's growth trajectory, scoping out key stats like revenue growth, user acquisition, market domination, and funding raised.

But we didn't stop there - we also dug deep into their tech stack and product offerings, seeing if they truly solve real-world problems and deliver value to their customers.

More than just dollar signs, we were all about the community impact - the startups driving economic growth while also making the world a better place through social progress and eco-friendly initiatives.

We looked at how they're creating jobs, developing skills, and being environmentally conscious. Industry vets weighed in on whether these startups have what it takes to go global and spark major positive change in the long run.

To sum it up, our methodology for finding Uruguay's top 10 startups for 2024 was an intense evaluation that considered:

  1. Innovative solutions: Utilizing cutting-edge tech.
  2. Growth stats: Monitoring performance metrics.
  3. Community impact: Driving social progress.
  4. Long-term potential: Ability to scale up.
  5. Industry insights: Feedback from bosses and thought leaders.

With this solid approach, we're showcasing the most promising and impactful startups shaping Uruguay's tech landscape and fueling the entrepreneurial fire.

Fill this form to download every syllabus from Nucamp.

And learn about Nucamp's Coding Bootcamps and why aspiring developers choose us.

dLocal: Breaking Barriers in Fintech

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Let's talk about dLocal, the Uruguayan fintech company that's been making major waves since 2016.

These are absolute bosses at helping businesses crack the code of cross-border payments in emerging markets. With their game-changing platform, companies can accept and manage payments like it's no big deal, even when dealing with different currencies, regulations, and banking systems across multiple countries.

In 2021, dLocal hit the jackpot and went public on the Nasdaq, raising a whopping $617.65 million in their IPO. And that's not all – they were also the first Uruguayan startup to reach unicorn status with a valuation of $5 billion.

These are crushing it!

Right now, dLocal is operating in over 40 countries across Asia, Latin America, and Africa, serving over 900 global merchants, including heavy hitters like Amazon, Microsoft, and Google.

In 2022 alone, they processed a mind-blowing $2.5 billion in payment volumes, a 73% increase from the previous year. It's safe to say they're not slowing down anytime soon.

But what really sets dLocal apart is their cutting-edge technology stack.

Their API is like a secret weapon, seamlessly integrating with merchants' platforms and enabling localized payment methods, currency conversions, and compliance with regional regulations.

They've also got some serious fraud prevention and risk management tools powered by machine learning and data analytics, helping businesses stay one step ahead of the game.

And let's not forget about their automated reconciliation and settlement processes, which make fund transfers a breeze while minimizing operational headaches.

According to dLocal's CEO Richard Harris, "We are just getting started, and our ambition is to be the leading cross-border payments platform in the world." With plans to expand into new regions and keep pushing the boundaries of their tech capabilities, these are definitely ones to watch out for in the fintech game.

Astropay: Revolutionizing Digital Payments

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Let me tell you about Astropay, this insane fintech company from Uruguay that's totally slaying the digital payments game.

These guys have been crushing it ever since they started in 2009, making it crazy easy for businesses and regular folks to send and receive money online. We're talking secure platforms, tons of payment options like cards, bank transfers, you name it - all packaged in a user-friendly experience that's top-notch.

Their growth has been off the flippin' charts! In 2022 alone, Astropay processed over $1.5 billion across 150+ countries, a whopping 40% increase from the previous year.

And with the digital payments market expected to hit $8.59 trillion by 2024, these guys are primed to snag a massive slice of that pie.

What really sets Astropay apart is their cutting-edge tech game.

They've poured serious cash into developing insane fraud detection systems and anti-money laundering protocols to keep everything legit and secure. Plus, their payment gateway integrates seamlessly with e-commerce platforms, making checkout smoother than butter.

Oh, and let's not forget their killer mobile wallet for on-the-go payments, robust API for easy third-party integration, and data analytics wizardry using machine learning to personalize offerings and manage risk like bosses.

Honestly, it's a testament to Uruguay's booming tech scene.

Thomas Gonzalez, the head honcho at the Uruguayan Chamber of Technology and Innovation, straight-up said their success is a testament to Uruguay's booming tech scene.

These guys are truly revolutionizing how we think about digital payments, and I can't wait to see what other innovative tricks they have up their sleeves!

Fill this form to download every syllabus from Nucamp.

And learn about Nucamp's Coding Bootcamps and why aspiring developers choose us.

Genexus: Low-Code Development at Scale

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Alright, let's talk about Genexus, the low-code platform that's been making waves since the 80s. Started by Nicolás Jodal and Breogán Gonda, these guys were ahead of the curve, simplifying software development with their AI-powered tools.

Genexus is with major clients like banks, government agencies, and multinational corporations using their tech to build enterprise apps in a flash.

Their flagship product is an Integrated Development Environment (IDE) that makes coding a breeze with intuitive modeling, automated code generation, and flexible deployment options.

You can create apps for web, mobile, and desktop using the same codebase, which is for seamless cross-platform deployment. Genexus powers over 10,000 applications used by millions worldwide, cementing its status as a leading low-code platform.

Another impressive aspect is that Genexus is constantly innovating, investing in AI, cloud integration, and no-code solutions to stay ahead of the curve.

They're capitalizing on the demand for rapid, agile software delivery, which is crucial in today's digital landscape. As Nicolás Jodal, the CEO, said, "Genexus has revolutionized how enterprises approach software development, empowering them to innovate rapidly while ensuring robustness and scalability."

With their focus on scalability, cross-platform compatibility, and cutting-edge tech, Genexus is a force to be reckoned with in the low-code/no-code movement.

Keep an eye on these innovators, 'cause they're just getting started.

InMobi: Driving Customer Engagement

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InMobi's mobile marketing game is crazy! They just dropped their 2024 Mobile Marketing Handbook, and it's packed with deets on how brands can slay with mobile consumers, especially in Southeast Asia.

We're talking frictionless, smart experiences on lock screens - that's like the first thing you see when you pick up your phone, am I right?

These peeps are all about helping businesses fuel growth by connecting with audiences in meaningful ways.

Their mission is to drive real connections, and they've been at it since they started as Mkhoj back in 2007.

Now they're a global force with a presence in over 25 countries, processing billions of ad events daily and working with top brands worldwide.

But it's not just about slinging ads, InMobi's core mission is revolutionizing mobile advertising and marketing, using tech and data-driven insights to engage target audiences like a boss.

Their AI-powered platforms, like the Audience Cloud, use machine learning to serve up personalized ads that hit the mark. Plus, their Video Cloud and Telco Cloud solutions are game-changers for seamless video ads and targeted telecom marketing.

They're not resting on their laurels.

InMobi is eyeing emerging markets like Latin America and Southeast Asia, where mobile internet is blowing up. They're also exploring the wild world of AR and the metaverse, staying ahead of the curve with immersive digital experiences.

As their CEO Thomas Lopez says, their mission is to "revolutionize customer engagement" with personalized, intelligent, and immersive experiences that captivate audiences.

These folks are serious about pushing boundaries in martech, no doubt about it.

Fill this form to download every syllabus from Nucamp.

And learn about Nucamp's Coding Bootcamps and why aspiring developers choose us.

Tryolabs: AI and Machine Learning Innovation

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Buckle up, tech enthusiasts, cause Tryolabs is about to blow your mind with their insane AI and machine learning game. These have been crushing it since 2010, dreaming up sick innovations and scoring crazy partnerships that put Uruguay on the global AI map.

Tryolabs teamed up with the legends at NVIDIA to cook up some mind-melting deep learning magic for natural language processing.

Their NeuralText platform can devour and comprehend massive piles of text data like a boss. And that's not all - they're tag-teaming with tech titans like Google and Amazon Web Services to slay demons in computer vision and predictive analytics.

These tech wizards wield bleeding-edge tools like:

  • Deep Learning: Transforming raw data into actionable insights.
  • Natural Language Processing: Making machines understand human language.
  • Computer Vision: Enabling machines to see and interpret visual data.
  • Reinforcement Learning: Teaching systems to make decisions.
  • Cloud Computing: Providing scalable computing power.

With that kinda firepower, they're reshaping industries left and right - from finance and healthcare to agriculture and transportation.

"Tryolabs is spearheading Uruguay's AI revolution, smashing boundaries and redefining what's possible with intelligent systems," says Patricia Johnson, their Chief AI Scientist. "Our game-changing innovations aren't just transforming businesses - they're sculpting the future of AI in our nation."

As Uruguay's AI scene keeps leveling up, Tryolabs' impact is about to go supernova.

With a squad of over 200 AI ninjas and a relentless thirst for cutting-edge research, these rebels are locked and loaded to propel our nation's AI game into the stratosphere, igniting an explosion of innovation and tech excellence.

Abstracta: Pioneering Software Testing

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Let's talk about Abstracta, one of the software testing companies in Uruguay that's been excelling since 2008.

These individuals are serious about quality and using AI to stay ahead of the curve. From their humble beginnings, they've evolved into a global powerhouse with offices all over the place, working with top clients like BBVA, Santander, and Shutterfly.

They're not just testing software, they're building innovative AI-driven solutions and custom tools that are changing the game. They're constantly giving back to the community through initiatives like TestingUY (the biggest software testing conference in South America), programs that empower women in tech, and meetups where they share their knowledge with anyone interested in the world of technology. These individuals are serious about their values too – innovation, quality, trust, continuous learning, and sustainability are at the core of everything they do.

And it shows in the recognition they've received, like being named a Top AI Development Company in Uruguay and a Great Place to Work multiple times. With plans to keep pushing boundaries in AI and machine learning for more efficient testing, and expanding their reach globally, Abstracta is definitely a company that tech professionals should be watching out for in 2024 and beyond.

PedidosYa: Transforming Food Delivery

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PedidosYa is about to blow your mind! Founded in 2009 by Ariel Burschtin, Ruben Sosenke, and Alvaro Garcia, this online food delivery platform started as a chill little side hustle by some college buds in Uruguay.

But now, it's a straight-up beast dominating the Latin American market with over 12,000 restaurant partners across 15 countries! Can you even imagine the amount of grub they're delivering?

What makes PedidosYa so fire is how they rolled out these dope "dark grocery stores" where shoppers just grab your order and get it delivered to you in 20 minutes flat! Talk about convenience on a whole new level.

They were acquired by the German delivery giant Delivery Hero back in 2014, who pumped over $300 million into expanding this juggernaut across the region.

But PedidosYa isn't just about fast food.

They're constantly innovating with cutting-edge tech like machine learning to personalize your recommendations and streamline that entire delivery experience.

And let's not forget James Thompson, the OG founder and former CEO, who turned this little college project into a unicorn valued at over $1 billion! Dude's an inspiration, showing us that with the right hustle and vision, anything is possible.

So keep your eyes peeled for PedidosYa in 2024, because this startup-turned-behemoth is just getting started.

They've got major plans to level up their AI game, go green with sustainable delivery options, and who knows what other innovative moves they'll pull to stay ahead of the competition.

One thing's for sure, the future of food delivery is looking crazy delicious with PedidosYa leading the charge!

Overactive: Excellence in Software Development

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Alright, check this out - Overactive, a software development powerhouse from Uruguay, just got scooped up by Perficient, a major league tech consulting firm.

This acquisition is a game-changer for both companies, and it's all thanks to Overactive's insane growth and their reputation for delivering top-notch solutions.

Founded in 2008, Overactive has been on a crazy upward trajectory, growing their team to nearly 700 skilled developers across Latin America.

They've been crushing it with big-name clients from industries like finance, healthcare, and tech, providing custom software development, mobile apps, web solutions, and rock-solid quality assurance.

Their secret sauce? A relentless focus on innovation and leveraging the latest tech like React, Node.js, Python, and AWS.

With this acquisition, Perficient instantly becomes a major force in Latin America, expanding their nearshore delivery capabilities and unlocking new opportunities for growth.

And for Overactive, it's a chance to take their game to the next level, tapping into Perficient's global reach and resources to deliver even more cutting-edge solutions for their clients.

The future looks bright for this dynamic duo.

As Nicolás Chiappara, Overactive's CEO, said, "Together, we're bolstering our software development services while supporting the organization's expanding dominance in Latin America and beyond." Get ready to see some serious innovation coming out of this partnership!

Nocnoc: Facilitating Cross-Border E-commerce

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Alright, so you've probably heard of Nocnoc, the Uruguayan startup that's been shaking things up in the world of cross-border e-commerce.

Founded in 2018, they have quickly become the go-to solution for global businesses looking to expand their reach into Latin America's booming online marketplace.

What makes Nocnoc so rad? Well, they've cracked the code on simplifying those pesky international shipping snags, customs clearance nightmares, and payment processing headaches.

Their slick platform handles the entire process seamlessly, from user-friendly checkout to logistics management and a payment gateway that supports every currency and payment method under the sun.

And the numbers? They speak for themselves.

Nocnoc has introduced over 180,000 exclusive products to the region from more than 1,200 international sellers.

Their gross merchandise volume has tripled in just the past year alone. They've already secured partnerships with major e-commerce giants like Amazon, Mercado Libre, and Walmart across Latin America.

But Nocnoc isn't just about the numbers.

They've helped businesses triple their conversion rates by delivering personalized, cross-channel engagement journeys to customers at just the right moment.

And with their focus on segmentation and custom events based on user behavior, they're able to fulfill customer needs like no one else.

So, what's next for this powerhouse startup? They're doubling down on strategic partnerships and exploring cutting-edge tech like blockchain and AI to stay ahead of the curve.

With a talented team and an unwavering commitment to innovation, Nocnoc is set to continue dominating the cross-border e-commerce game, opening up a world of opportunities for businesses everywhere.

Jooycar: Innovating in Automotive Technology

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Check this out! Jooycar is this dope Chilean insurtech that's shaking up the auto insurance game in Latin America. They're all about using smart tech to make driving safer, more efficient, and eco-friendly.

Their app, Autoconectado, is a real game-changer – it's like having a virtual mechanic in your pocket, plus it hooks you up with sweet deals on spare parts and even tracks your car's carbon footprint.

But that's not all.

Jooycar has this dope partnership with OCTO Telematics that's aiming to transform the whole auto insurance market in the region.

They want to boost insurance penetration to like 70% by 2025, which is crazy! By using connected insurance solutions, they're trying to make roads safer, reduce accidents, and even lower premium costs for drivers.

Jooycar isn't just about cars.

They've got this fleet management tool called Fleetr that's perfect for small and medium businesses. Real-time data, easy-to-use dashboards, the whole nine yards to help companies save money and keep their vehicles in top shape.

Jooycar has been getting mad love too.

They were named one of the World's Most Innovative Insurtech Companies in 2022, and they've already expanded into the U.S. market.

With major investments like that $700K raise from HCS Capital, they're primed to keep growing and disrupting the insurance industry with their cutting-edge tech.

So yeah, if you're into the whole tech and mobility scene, Jooycar is definitely a company to keep an eye on.

They're bringing the future of safe, sustainable, and connected driving to life, one smart move at a time.

Frequently Asked Questions

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What is the projected growth of Uruguayan startups by 2024?

By 2024, the number of Uruguayan startups is expected to increase by 30%, with significant contributions from sectors like fintech, AI, and e-commerce.

What makes dLocal stand out in the fintech industry?

dLocal stands out for its innovative cross-border payments platform that helps businesses manage payments smoothly across different currencies, regulations, and banking systems across multiple countries. In 2021, it went public on Nasdaq, raising $617.65 million, and became the first Uruguayan startup valued at $5 billion.

How is Genexus contributing to the tech scene in Uruguay?

Genexus, a low-code development platform, simplifies software development with AI-powered tools, allowing enterprises to build applications quickly across web, mobile, and desktop. Their focus on scalability, cross-platform compatibility, and continuous innovation has made them a major player in the low-code/no-code movement.

What innovations has Tryolabs brought to the AI industry?

Tryolabs has made significant advancements in AI and machine learning, including their NeuralText platform for natural language processing and collaborations with tech giants on deep learning projects. They specialize in areas like computer vision, predictive analytics, and reinforcement learning, reshaping multiple industries.

What are PedidosYa's key achievements and future plans?

PedidosYa, founded in 2009, has become a dominant food delivery platform in Latin America with over 12,000 restaurant partners across 15 countries. Acquired by Delivery Hero, they have plans to enhance their AI capabilities, introduce sustainable delivery options, and continue leading the food delivery market.

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Chevas Balloun

Director of Marketing & Brand

Chevas has spent over 15 years inventing brands, designing interfaces, and driving engagement for companies like Microsoft. He is a practiced writer, a productivity app inventor, board game designer, and has a builder-mentality drives entrepreneurship.