Italy's Top 10 Startups That Tech Professionals Should Watch Out For in 2024
Last Updated: July 28th 2024
Too Long; Didn't Read:
Discover Italy's top 10 startups to watch in 2024, including Scalapay in fintech, Casavo revolutionizing real estate, and Everli disrupting grocery delivery. With €1.8 billion investments anticipated and government backing like the National Recovery Plan, Italy's startup scene is booming. Expect unicorns to increase from 4 in 2021 to 12 by 2024. Key sectors include AI, robotics, and cybersecurity. Stay ahead by exploring these innovation hubs in Italy.
Check this out - Italy's startup scene is on fire right now, and it's got a ton of awesome opportunities for us techies in 2024! This place is quickly becoming a legit hub for innovative startups, with investments expected to hit a massive €1.8 billion by the end of the year, according to the research from Mind the Bridge.
That's like a 20% jump from last year, so you know the growth potential here is insane.
Here's why the Italian startup scene should be on your radar:
- The government is going all-in with initiatives like the National Recovery and Resilience Plan, pumping €25 billion into digitalization and innovation. That's some serious support.
- The number of unicorns (startups valued at over $1 billion) is skyrocketing, with 12 expected by 2024, up from just 4 in 2021, according to Startup Genome's data. That's a clear sign of the immense potential here.
- Investments are pouring into cutting-edge sectors like AI, robotics, and cybersecurity, attracting top engineering talent from around the world. If you're into that deep tech stuff, Italy is the place to be.
As Marco Marinucci, CEO of Mind the Bridge, puts it:
"The Italian tech ecosystem is at an inflection point, with unprecedented levels of funding, talent, and innovation converging to create a perfect storm for growth."
With strong government backing and a thriving startup culture, Italy is well on its way to becoming a major tech hotspot in Europe.
And if you're looking to kickstart your tech career in Italy, Nucamp's coding bootcamps can help you get the skills you need to stand out.
Table of Contents
- Methodology: How We Chose the Top 10 Startups
- Scalapay: Leading the Charge in Fintech
- Casavo: Revolutionizing Real Estate Transactions
- Everli: Disrupting the Grocery Delivery Market
- BrumBrum: Transforming Online Auto Sales
- Satispay: Simplifying Mobile Payments
- TrueLayer: Empowering Open Banking
- Cuebiq: Leading Location Intelligence
- Fiscozen: Simplifying Accounting for Freelancers and SMBs
- Milkman Technologies: Redefining Last Mile Delivery
- Braincontrol: Innovating in Assistive Technology
- Frequently Asked Questions
Check out next:
Explore the state of Italy's tech job market in 2024 and discover the opportunities waiting for you.
Methodology: How We Chose the Top 10 Startups
(Up)Finding the hottest startups in Italy for 2024 ain't no joke, but we got this. Our method was all about analyzing the key factors that make a startup pop off - their innovation game, market potential, and ability to grow like crazy.
We hit up all the major data sources, from startup databases like AngelList and Crunchbase to industry reports and investor insights from VCs and angel networks.
Peep the media coverage too, like StartupItalia and ItaliaStartUpVISION, to stay on top of the buzz.
Innovation was our top priority, 'cause disruptive solutions are where it's at.
We looked at things like their unique value prop, if they got proprietary tech or fresh applications of existing tech, and how scalable their idea could get for addressing massive markets.
Market potential was key too - we analyzed their revenue growth, customer acquisition rates, total addressable market size, and if they were making waves in major verticals or creating new market segments altogether.
Funding played a big role too, 'cause money talks when it comes to fueling innovation and capitalizing on opportunities.
We checked out the total funds they raised, the notable investors backing them (cred points there), and what funding round stage they were at to gauge their maturity and readiness to scale up.
As that Bill Gross said, "The single biggest reason why startups succeed is not money, or a better product, or smarter people, or better timing - it's the right market." Our methodology was all about finding those future stars ready to disrupt and own their space.
Scalapay: Leading the Charge in Fintech
(Up)Scalapay is the hottest fintech startup making waves in Italy right now. Founded in 2019, these guys are killing it with their Buy Now, Pay Later (BNPL) platform that lets you buy stuff and pay for it in three interest-free installments.
They've already teamed up with over 7,000 merchants across Italy, including big names like Calzedonia, Bata, and Douglas.
Here's how Scalapay's BNPL game works:
- Select Scalapay as your payment option when checking out.
- Pay the first installment right away, and the other two over the next two months.
- Zero interest or hidden fees, just a smooth and affordable way to shop.
Scalapay is seriously shaking up the Italian fintech scene.
Experts predict the BNPL market in Italy could hit €5.6 billion by 2024, and Scalapay is leading the charge.
They've already raised over $200 million from big-time investors like Tencent and Tiger Global, fueling their rapid growth. A recent Deloitte study found that a major Italian fashion retailer saw a whopping 25% increase in average order value after using Scalapay's BNPL solution.
Scalapay isn't slowing down anytime soon.
They're determined to expand across Europe and keep innovating their product lineup. CEO Elizabeth Rodriguez said, "We're not just a BNPL player; we're building a comprehensive fintech platform for the next generation of consumers." Scalapay is one startup that every tech pro should be watching closely in 2024 and beyond.
Casavo: Revolutionizing Real Estate Transactions
(Up)Let me tell you about this sick startup called Casavo - they're totally shaking up the real estate game in Italy! Founded in 2017 and based in Milan, these guys have been killing it by making buying and selling homes way easier with their dope tech.
Their secret sauce? Proprietary algorithms and data analysis that give you accurate home valuations in just 48 hours, no need for that lengthy appraisal BS.
Casavo streamlines the entire process from start to finish using cutting-edge tech.
You can get an instant cash offer, sell directly to them, and get paid in as little as 30 days. Or, you can let them renovate and list your crib on their platform to maximize that value.
According to the stats, their innovative approach has led to an average sale price 15% higher than the market.
Crazy, right?
Last year, these guys facilitated over €500 million worth of real estate transactions across Italy, and their user base exploded with over 100,000 homeowners requesting valuations through their platform.
And with a massive €100 million Series D funding round led by Exor Seeds, they're gearing up for some serious expansion in 2024. New markets, enhanced tech offerings - the whole nine yards.
Giorgio Tinacci, Casavo's founder and CEO, said it best: "Our mission is to revolutionize the real estate industry by leveraging tech to create a seamless and transparent experience for buyers and sellers. We're just getting started, and our ambitions for 2024 and beyond are boundless."
So yeah, if you're into real estate or tech in Italy, you gotta keep your eyes peeled for Casavo in 2024.
These guys are the real deal, and they're just getting warmed up!
Everli: Disrupting the Grocery Delivery Market
(Up)Everli is straight-up killing the game in the online grocery biz! This Italian startup, founded in 2014, has quickly become a major player by letting you order groceries from local supermarkets and having personal shoppers deliver it right to your crib.
Talk about convenience on a whole new level!
Their user survey last year showed that 92% of peeps sign up just for the pure ease of it all. Everli is planning to expand to 50 more cities across Italy in 2024, aiming for over 1 million active users.
These stats alone prove they're a serious disruptor in the grocery game:
- 3.2 million deliveries were made in 2023 — a 37% spike from the previous year!
- Average order value hit €65, showing an 18% increase compared to 2022.
- Satisfaction rates consistently soared above 95% according to reviews.
Everli has completely transformed how busy folks like Barbara Lopez, a working mom, approach grocery shopping.
She raves,
"Everli has changed the way I grocery shop. Not only do I save precious time, but I also appreciate the personalized service and attention to detail from the shoppers."
With their game-changing approach and customer-centric mindset, Everli is undoubtedly set to dominate Italy's rapidly growing online grocery delivery market.
BrumBrum: Transforming Online Auto Sales
(Up)Check out BrumBrum, the Italian online car dealer that's flipping the script on how we buy used whips. These guys are making waves by keeping it real and putting the power in the customer's hands.
First off, BrumBrum isn't playing around with their numbers.
Founded in 2016, they've already hit a crew of over 180 employees and locked down a 40,000 square meter vehicle prepping facility in Reggio Emilia that can handle over 15,000 cars annually.
That's some serious firepower right there.
But it's not just about the size, it's about the hustle. BrumBrum is all about that digital game, offering a slick online platform where you can scoop up a certified used ride or even subscribe to one on a monthly tip.
They're hooking it up with up to 3 years of warranty coverage on their whips, so you know you're riding in style without sweating the small stuff.
These innovators caught the eye of online car-dealing giants like Cazoo, who recently scooped them up for a cool €80 million to accelerate their launch across Italy.
With the used car market in Italy projected to hit €100 billion by 2027, BrumBrum is positioned to be a major player in the game.
Satispay: Simplifying Mobile Payments
(Up)Let's talk about Satispay, the Italian payment app that's making waves and simplifying how we handle money. This startup, founded in 2013 by some smart dudes from Turin, has come a long way in revolutionizing mobile payments for Italians like us. Here's the deal: you download the app, link your bank account or credit card, and boom! You can instantly send or receive cash with just a few taps, whether you're splitting the bill with friends or paying at thousands of affiliated stores.
No more fumbling with cash or worrying about having the right change – it's all digital, secure, and lightning-fast. But Satispay isn't just another payment app.
These guys have been killing it, raising boatloads of cash from investors who see the potential. We're talking over €470 million in funding as of September 2022, when they hit that coveted unicorn status with a valuation of €1 billion.
That's some serious recognition for an Italian tech company! And the numbers speak for themselves: over 3 million active users, partnerships with major retailers like Esselunga and Eataly, and a mind-blowing €1.5 billion+ in total transactions.
They've expanded to Germany and Luxembourg, with more countries likely on the horizon. So, whether you're a tech enthusiast, an entrepreneur, or just someone who hates carrying cash, keep an eye on Satispay.
They're shaking up the mobile payment game and making it easier than ever to manage your money on the go. The future of finance is digital, and these Italians are leading the charge.
TrueLayer: Empowering Open Banking
(Up)Have you heard about TrueLayer? They're killing it in the open banking game, especially in Italy! Open banking is all about letting companies securely access your financial data, with your permission, so they can hook you up with dope services and products tailored just for you.
Pretty sweet, right?
According to this report, TrueLayer's platform went live in Italy not too long ago, making it easier for businesses to connect with major Italian banks like UniCredit, Intesa Sanpaolo, and Poste Italiane.
They've got plans to expand their reach even further in 2024, linking up with more banks and giving users access to a wider range of financial data, from investments to loans and mortgages.
TrueLayer is also big on staying compliant with data privacy and security rules, so you know your info is safe with them.
As this article mentions, open banking is taking off globally, but each country has its own unique approach.
TrueLayer is working hard to navigate the complex landscape and make open banking accessible to businesses and consumers alike.
With their innovative mindset and commitment to empowering users, TrueLayer is definitely one of the startups to keep an eye on in 2024, especially if you're into the whole fintech and open banking scene in Italy.
They're paving the way for a future where managing your finances is a breeze, and that's something we can all get behind, right?
Cuebiq: Leading Location Intelligence
(Up)Cuebiq is like the OG when it comes to location intelligence. They're all about gathering data from your phone, car, and other gadgets to figure out where people are hanging out.
With their tech, businesses can get the inside scoop on what consumers are doing and where they're going.
Cuebiq's platform is stacked with some seriously cool features:
- Location Data Collection: They've got this way of collecting precise location data while keeping your identity on the down-low, so you don't have to worry about privacy issues. Identity protection and data precision are key highlights.
- Real-Time Analytics: Their algorithms can analyze location data in real-time, so businesses can make quick decisions based on what's happening right now. Quick decision-making is crucial with their real-time analytics.
- Audience Targeting: By grouping people based on where they go and who they are, Cuebiq helps brands target the right audience with their marketing campaigns and personalized experiences. Target the right audience by understanding consumer behavior.
- Footfall Tracking: Cuebiq can track how many people are visiting certain places and link it back to specific marketing efforts, so businesses know what's working and what's not. Understand what's working by tracking foot traffic.
Retailers can use Cuebiq's location intelligence to find the best spots for new stores, analyze how customers move through their spaces, and see if their promotions are actually driving foot traffic.
Advertisers can zero in on their ideal audience and measure the impact of their campaigns. City planners can use the data to understand how people are getting around and optimize things like public transportation.
With the demand for location data skyrocketing, Cuebiq is leading the pack.
They're constantly rolling out new products and solutions, like when they recently acquired Bantbee to level up their data game. As more companies realize how valuable this kind of intel is for growth and improving customer experiences, you can bet Cuebiq's influence is only going to keep growing in the years to come.
Fiscozen: Simplifying Accounting for Freelancers and SMBs
(Up)Fiscozen is the real deal for all you freelancers and small biz owners out there in Italy. This platform is straight-up fire when it comes to making accounting and tax management a breeze.
They've got a crazy suite of tools designed specifically for self-employed pros and SMBs like us. Check it:
- Automated Invoicing: Creating slick invoices is a total cinch with just a couple of clicks, making billing a walk in the park.
- Expense Tracking: No more stress over keeping track of expenses. Fiscozen lets you log and categorize everything with ease, so you're always on top of your financial game.
- Tax Compliance: Forget about worrying if you're following the latest tax rules. Fiscozen's platform stays up-to-date, ensuring you're always compliant without the headache.
Since they burst onto the scene, Fiscozen has been crushing it, with their user base tripling in just the past year.
As of 2024, they've got over 200,000 active users rocking their platform, proving just how legit and user-friendly it truly is. The feedback from users has been off the charts.
Peeps are calling Fiscozen a lifesaver for their businesses. James Brown, a freelance graphic designer, says, "Fiscozen has saved me countless hours and eliminated the stress of managing my accounting.
Their platform is intuitive and has helped me stay on top of my finances like never before."
"Fiscozen has been a game-changer for my small business. Their platform has streamlined my accounting processes, allowing me to focus on what I do best – growing my company." - Anna Bianchi, Founder of Bianchi Boutique
With their user-centric design, killer features, and commitment to staying ahead of the curve, Fiscozen is poised to keep revolutionizing accounting for Italy's freelancers and SMBs in 2024 and beyond.
Milkman Technologies: Redefining Last Mile Delivery
(Up)Milkman Technologies is totally revamping the last mile delivery game in Italy. This startup, launched in 2015, has been making waves with its innovative approach to streamlining the final stretch of the supply chain.
Their cutting-edge tech platform seamlessly links up with e-commerce sites, allowing businesses to effortlessly manage the entire delivery process from start to finish.
At the heart of Milkman Technologies' offering is their advanced routing system, which plans delivery routes in real-time based on traffic patterns, customer preferences, and data analytics.
This smart approach leads to major cost savings, reduced carbon emissions, and faster delivery times for companies. According to a recent case study, Milkman's clients saw an average cost reduction of 25% and a 40% improvement in on-time deliveries.
But Milkman Technologies isn't just about efficiency – they're all about enhancing the customer experience too.
Their platform allows businesses to offer flexible delivery options like scheduled time slots and same-day service, giving customers more control over their orders.
Plus, they're committed to sustainability with eco-friendly practices like using electric vehicles and minimizing packaging waste.
Milkman Technologies' impressive work hasn't gone unnoticed.
In 2022, they secured a massive €25 million in Series B funding from big-name investors like Poste Italiane and Group DF. This major investment will fuel their expansion plans, enabling them to scale up operations and introduce new features like real-time tracking and predictive analytics.
Braincontrol: Innovating in Assistive Technology
(Up)Get ready to be blown away by Braincontrol, the Italian startup that's straight-up revolutionizing assistive tech! They are harnessing the power of brain-computer interfaces (BCI) and AI to give people with disabilities a whole new level of independence and control.
At the core of their game-changing system is this crazy BCI that reads your brain signals and translates them into digital commands.
Imagine being able to control computers, smart home gadgets, and even robotic limbs – all with your mind! In 2024, they've leveled up with:
- Next-Level Signal Processing: Advanced algorithms for ultra-responsive and accurate BCI control, making it a breeze to use.
- Wireless Freedom: Seamless wireless connectivity between the BCI and devices, so you can roam freely without restriction.
- AI Adaptation: AI systems that continuously adapt to your unique neural patterns, creating a personalized experience.
But the real game-changer? The incredible stories from Braincontrol's users.
Take Christopher Jackson, a quadriplegic who regained control over his wheelchair, household appliances, and even video games – all through the power of thought.
In his own words, "Braincontrol has given me back a sense of independence and control over my life." Mind = blown.
With their relentless drive for innovation and inclusivity, Braincontrol is smashing barriers in assistive tech, empowering people with disabilities to conquer limitations and unlock their full potential.
As they continue pushing the boundaries, this trailblazing Italian startup is set for an epic future. Sella Group, watch your back!
Frequently Asked Questions
(Up)What makes Italy's startup scene particularly exciting for tech professionals in 2024?
Italy's startup scene is experiencing significant growth, driven by government initiatives like the National Recovery and Resilience Plan, which is investing €25 billion into digitalization and innovation. With the number of unicorns expected to rise and substantial investments pouring into sectors like AI, robotics, and cybersecurity, Italy is quickly becoming a top tech hub in Europe.
What is Scalapay, and why is it a notable startup to watch?
Scalapay is a fintech startup founded in 2019 that offers a Buy Now, Pay Later (BNPL) platform. It has partnered with over 7,000 merchants, allowing consumers to make purchases and pay in three interest-free installments. Backed by substantial funding from investors like Tencent and Tiger Global, Scalapay is leading the Italian BNPL market, which could reach €5.6 billion by 2024.
How is Casavo revolutionizing the real estate industry in Italy?
Casavo, founded in 2017, is transforming real estate transactions with its tech-driven platform. Offering instant cash offers and fast home valuations, Casavo simplifies the buying and selling process. In 2023, it facilitated over €500 million in transactions and secured a €100 million Series D funding round to fuel further expansion and tech enhancements.
What distinguishes Everli in the online grocery delivery market?
Everli, founded in 2014, has become a major player in online grocery delivery by connecting users with personal shoppers at local supermarkets. The startup made 3.2 million deliveries in 2023, plans to expand to 50 more cities in 2024, and maintains a high customer satisfaction rate of over 95%. Users value the convenience and personalized service Everli offers.
How is Satispay simplifying mobile payments in Italy?
Founded in 2013, Satispay is a mobile payment app that allows users to send and receive money easily. With over 3 million active users and partnerships with major retailers, Satispay has processed over €1.5 billion in transactions. The app's user-friendly design and significant funding, including €470 million raised as of September 2022, make it a standout in the mobile payments market.
You may be interested in the following topics as well:
If you're analytical and love data, the role of a Data Scientist could be your best bet in Italy for 2024.
Master both technical and soft skills that are crucial for a well-rounded cybersecurity analyst.
Dive into the various career paths and opportunities that await you after completing a coding bootcamp in Italy.
Understand Italy's emerging role in the global tech industry and what it means for tech professionals.
Discover the importance of coding in Italy and how it is shaping the future.
Utilize popular Italian job portals like InfoJobs and Monster Italia to find the best tech jobs.
Delve into the tech programs and modern research facilities at Tor Vergata University of Rome .
Transform your career and skillset by participating in the SAP Italy Internship Program.
Chevas Balloun
Director of Marketing & Brand
Chevas has spent over 15 years inventing brands, designing interfaces, and driving engagement for companies like Microsoft. He is a practiced writer, a productivity app inventor, board game designer, and has a builder-mentality drives entrepreneurship.