Colombia's Top 10 Startups That Tech Professionals Should Watch Out For in 2025
Last Updated: December 7th 2024
Too Long; Didn't Read:
Colombia's tech scene in 2025 is thriving, with over 295 fintech startups and $786 million in funding, driving the sector towards a projected $35 billion by 2024. Key players include Rappi, Simetrik, and Bold, focusing on fintech innovation, AI, and blockchain, positioning Colombia as Latin America's tech powerhouse. Recognized globally, Bogotá leads with 60% of equity investments in this dynamic ecosystem.
Colombia's tech scene in 2025 is absolutely crushing it! The startup ecosystem saw a massive 30% jump in 2023, securing $786 million in funding and showing no signs of slowing down.
The country's tech sector is set to hit $35 billion by 2024, which is seriously impressive. With tech services revenues exceeding $2 billion, Colombia's leading the pack in Latin America, especially in fintech with 295 startups revolutionizing how people handle money.
What's super cool is that eleven Colombian cities made it into the top 1,000 globally for entrepreneurship, with Bogotá claiming 60% of equity investments. Major tech giants like Amazon, Microsoft, Oracle, and Google have all set up shop here, creating this amazing ecosystem where startups can thrive.
The best part? There's a huge focus on innovation, with over 150,000 tech professionals pushing boundaries in everything from AI to blockchain. Companies like Rappi, now valued at over $5 billion, are just the beginning.
If you're in tech, Colombia's where the action is - it's literally transforming into Latin America's next big tech powerhouse!
Table of Contents
- Methodology for Selecting Top Startups
- Simetrik: Revolutionizing Financial Operations
- Finkargo: Pioneering Alternative Financing
- Bold: Empowering Small and Medium Businesses
- Leal: Transforming Loyalty and Marketing
- Yuno: Seamless Payment Management
- Approbe: Democratizing Credit Access
- Bia Energy: Advancing Smart Energy Consumption
- Kravata: Building the Web3 Infrastructure
- Addi: Facilitating E-commerce Growth
- Plurall: Supporting Entrepreneurial Endeavors
- Conclusion: Colombia's Rising Influence in Tech
- Frequently Asked Questions
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Methodology for Selecting Top Startups
(Up)The process of selecting Colombia's top startups for 2025 is seriously data-driven and focused on real results. Following proven selection methods, we tracked funding rounds, analyzed market performance, and looked at how each startup is changing their industry.
The most successful startups show a clear pattern - they're solving actual problems and growing fast. The stats are pretty mind-blowing: startups focusing on AI and blockchain are seeing growth rates above 68%, while those in healthtech are projected to hit $736 billion by 2031.
Companies that nail scalable architecture from the start and commit to sustainable practices are consistently outperforming their competitors.
The startups crushing it aren't just about cool tech - they're also creating real impact in their communities. We looked at everything from user numbers and revenue growth to how well they're adapting to new market challenges.
Research shows that less than 10% of startups make it through their early challenges, so we made sure to focus on ones showing solid staying power.
The selection process wasn't just about current success - we looked at innovation potential, market fit, and how well these companies could adapt to change. This careful screening helped us identify the startups that aren't just surviving but are actually reshaping Colombia's tech scene.
Simetrik: Revolutionizing Financial Operations
(Up)Simetrik, a startup that's seriously changing the game in financial tech. Founded in 2018 in Bogotá, Colombia, this enterprise SaaS platform has grown to a team of 350 people and just secured a massive $55 million Series B funding round led by Goldman Sachs.
What makes them stand out? They've built this super smart no-code platform that makes financial control and automation actually manageable for companies. Starting at $3,000 per month, their solution helps businesses handle everything from reconciliations to risk management without needing to write complex code.
The coolest part? They process over 200 million records daily across 35+ countries! Their latest funding round is going straight into developing more AI capabilities and expanding globally, which shows they're not just another startup - they're building something that's genuinely reshaping how companies handle their finances.
With their 80+ Smart Building Blocks and ability to connect with over 3,800 data sources, Simetrik is proving that making financial operations simpler and more accurate isn't just possible - it's the future of fintech.
For anyone interested in where technology is heading, especially in financial services, this is definitely a company worth watching.
Finkargo: Pioneering Alternative Financing
(Up)Finkargo is crushing it in the fintech space, revolutionizing how businesses handle international trade in Colombia and Mexico.
Since their launch in 2021, they've secured a massive $197.86 million in funding, including a recent $95 million Series A extension. What makes them super cool is their new platform called Integra, which lets importers defer payments for up to 150 days and handles everything from supplier checks to warehouse logistics.
They're not just another finance company - they've already helped over 450 clients manage more than 4,000 importing operations. They're planning to triple their operations next year, adding more services like freight financing and transportation insurance.
For real, they're making it way easier for smaller companies to get into international trade, which used to be super hard without big bank connections. Their automated credit scoring system is next level, helping businesses that traditional banks might ignore.
With operations growing in both Colombia and Mexico, Finkargo is seriously changing the game for Latin American businesses trying to compete globally. They've turned the complicated mess of international trade into something manageable for smaller companies - they're considered one of the hottest fintech startups in Latin America right now.
Bold: Empowering Small and Medium Businesses
(Up)Bold, a game-changing fintech startup in Colombia's tech scene, secured a massive $50 million Series C funding round led by General Atlantic and IFC in early 2024, proving they're crushing it in the financial services space.
Founded in 2019, they've scaled from 380 to over 800 employees and now serve more than 170,000 monthly active merchants. The company has totally transformed how SMBs handle payments by offering an expanded suite of solutions including payment links, e-commerce gateways, corporate payment accounts, and even loans.
What makes Bold stand out is their low-cost payment terminals that let businesses accept various payment methods with super quick enrollment - perfect for small business owners who need hassle-free solutions.
Their success isn't just about the numbers - it's about real impact.
In a country where cash still dominates with over 80% of transaction volume, Bold is leading the digital transformation. As Colombia's central bank launches initiatives for a nationwide real-time payments system, Bold is perfectly positioned to help businesses adapt to the digital economy.
CEO Linda Williams puts it straight: they're breaking down payment barriers and empowering small businesses across Colombia. With their recent approval as a financial institution, they're set to roll out even more services to help SMBs grow and thrive in the digital age.
Looking ahead, Bold's vision of democratizing Colombia's digital economy is becoming reality.
Their rapid growth from startup to a company valued between $200-300 million shows they're not just another fintech - they're revolutionizing how business gets done in Colombia.
With merchant numbers climbing and new products launching regularly, Bold is definitely one to watch in Latin America's fintech revolution.
Leal: Transforming Loyalty and Marketing
(Up)Leal is crushing it in Colombia's tech scene with their game-changing loyalty app that's got over a million downloads and a solid 4.7-star rating on Google Play.
The platform lets users rack up Leal Coins for everyday purchases, which they can spend on everything from Netflix and Spotify Premium to gas at Texaco.
Founded in 2016, Leal has secured $21M in funding, showing serious growth potential. Their business solution, Leal 360, is helping companies level up their customer engagement game with AI-powered insights and personalized marketing campaigns.
What makes Leal super cool is how they're making loyalty programs actually work - users can just upload their receipts and start earning rewards instantly. The platform's customizable benefits system helps businesses create their own unique loyalty programs that perfectly match their brand vibe.
The results speak for themselves - companies using Leal have seen their customer retention jump by 30%, and their marketing costs drop by 15%. With partnerships with major brands like Chevron and Subway, plus their recent $5M Series B funding in January 2024, Leal is definitely one of the hottest tech companies to watch in Colombia right now.
Yuno: Seamless Payment Management
(Up)Yuno has totally transformed how businesses handle payments in 2025, making it a standout player in Colombia's tech scene. Through its innovative platform that connects over 300 payment methods, companies can now process transactions without the headache of managing multiple systems.
What's super impressive is their latest feature called Smart Routing, which automatically picks the best payment path based on real data—kind of like having a smart GPS for your money.
The platform's AI-powered tech handles everything from fraud detection to real-time monitoring, keeping transactions safe and smooth.
The company's game-changing moves include their new Payout feature, launched at Money20/20, which lets businesses send money worldwide through a single API. This is huge for companies working across different countries—U.S. businesses can pay sellers in Asia, while European companies can handle payments in Latin America, all through one system.
The results speak for themselves—just look at how they helped Reserva, a major Brazilian retailer, boost their conversion rates by 4%.
Plus, with their recent $25 million Series A funding, they're set to expand even further into Europe, Asia, and the Middle East.
What makes Yuno really cool is how they keep pushing boundaries in payment tech.
They're not just another payment company—they're actually making it easier for businesses to grow globally. Working with big names like McDonald's, Carrefour, and Rappi shows they mean business.
With operations in more than 80 countries and backing from major investors like Andreessen Horowitz and Tiger Global, Yuno is definitely the one to watch in Colombia's fintech scene.
Approbe: Democratizing Credit Access
(Up)Approbe stands at the forefront of financial inclusion innovation, transforming credit access across Colombia through its tech-driven solutions.
Their platform has revolutionized traditional lending by implementing an AI-powered credit scoring system that looks beyond conventional metrics. Through innovative fintech approaches, Approbe has connected over 1.5 million previously unbanked Colombians with essential financial services.
The company's mobile-first strategy perfectly aligns with Colombia's growing digital ecosystem, making financial services accessible to anyone with a smartphone.
By partnering with community development financial institutions, they've created a robust network that supports both individual borrowers and small businesses.
Their impact is clear: a 5% boost in local market activity, 20% increase in fintech collaborations, and thousands of new small business launches. They're using blockchain technology to make everything transparent and secure.
The platform's success has caught the attention of international investors, with recent funding rounds pushing their valuation past significant milestones. As Colombia continues to embrace digital transformation, Approbe's innovative approach to financial inclusion is changing the game, making it easier for everyone to access the financial tools they need to succeed.
Bia Energy: Advancing Smart Energy Consumption
(Up)Bia Energy is revolutionizing how businesses handle their electricity consumption in 2025, and honestly, it's pretty amazing to see. As one of Colombia's most successful energy startups, they're crushing it with 2,500 clients and monthly billings of $8 million.
Their approach is super straightforward - give businesses control over their energy use and watch the savings stack up. Through their six core services, including procurement, monitoring, and energy storage, they're helping companies reach their net-zero goals without breaking the bank.
The coolest part? Their tech makes complex energy decisions simple and cost-effective. What's really interesting is how they're growing globally - they've got headquarters in both London and Silicon Valley, which is seriously impressive for a Colombian startup.
Their smart energy management system is helping clients cut their energy bills by 10-25%, and they can reduce emissions by up to 30% without major investments.
With features like peak shaving and real-time monitoring, they're making energy efficiency accessible to everyone. They've totally changed the game in how businesses think about energy consumption, and they're just getting started.
The company combines startup energy with global expertise, making them a perfect example of how tech can solve real-world problems. Their success shows that Colombian tech companies can compete on the world stage, especially when it comes to sustainable solutions.
Kravata: Building the Web3 Infrastructure
(Up)Kravata is crushing it in the Web3 and crypto space, making some serious moves in Colombia's tech scene.
Founded by Daniel White and Juliana Montes, they're making Web3 super accessible for everyone by building killer API infrastructure that lets businesses jump into crypto services without all the usual headaches.
The numbers speak for themselves - in their first year alone, they processed $215M in transactions and landed 20 major clients in Colombia. That's honestly insane!
According to recent market analysis, the crypto market cap has hit $3.6 trillion, and smart companies like Kravata are riding this massive wave.
They're not just another tech startup - they're actually solving real problems in Latin America, where over 51% of consumers are already trying out crypto transactions.
What makes them stand out is their focus on regulatory compliance while keeping things simple for businesses.
The coolest part? DeFi is expected to hit $700 billion in total value locked by the end of 2025, and Kravata is perfectly positioned to capture this growth.
They're making it possible for businesses to tap into Web3 payments quickly and safely, which is exactly what the market needs right now. Being featured in Forbes Colombia's top 100 startups isn't just hype - it's proof that they're genuinely changing the game in Latin America's crypto infrastructure.
With their focus on compliance and user-friendly solutions, Kravata is definitely one of the most exciting tech companies to watch in 2025.
Addi: Facilitating E-commerce Growth
(Up)Right now in 2025, Addi is transforming how e-commerce works in Colombia with some seriously cool financial tech. As someone who's seen the massive shift in digital commerce, where 80% of B2B transactions are happening online, Addi's platform is exactly what businesses need.
Their payment solutions are making it super easy for both customers and merchants - it's basically like having a financial wizard in your pocket. The platform's been crushing it with next-level personalization features that are helping stores boost their conversion rates by 20%.
Using AI-powered tools for fraud protection and instant credit checks, they're making sure every transaction is safe and smooth.
The best part? Their platform lets merchants track everything in real-time, so they can see exactly how their business is performing and make smart moves based on actual data.
Plus, with flexible payment options, they're making it possible for more people to shop online, which is pretty important for growing the whole e-commerce scene in Latin America.
The numbers don't lie - businesses using their platform are seeing up to 25% more sales, which is seriously impressive. What makes this even better is how they're focusing on both the tech side and the human side of things, making sure everyone - from small Instagram shops to big online stores - can compete in the digital marketplace.
Plurall: Supporting Entrepreneurial Endeavors
(Up)Plurall is absolutely crushing it in Colombia's fintech space, making waves with their game-changing approach to supporting entrepreneurs. Their innovative platform offers business loans from $400,000 to $10,000,000, with a super-quick smartphone application process that takes just 30 minutes.
What's really cool is how they're tackling a massive opportunity - there are about 10 million microbusinesses in Colombia, but only 1.6 million have access to financial services.
Their recent funding round of $1.5 million in equity and $10 million in debt shows just how serious they are about scaling their impact.
Using their AI platform called Bodhi Tree, they've totally transformed the lending game - they can now approve loans in 8 minutes and get the money out in 10 minutes.
That's insane compared to traditional banks! They're not just throwing money at businesses either - they're building a whole ecosystem with digital accounts, credit cards, and even a B2B Buy Now, Pay Later feature coming soon.
They've partnered with major players like Visa and Treinta to make financial services more accessible to small business owners. With their team spread across multiple countries and their partnership with Fasanara Capital (a $4B fund), Plurall is seriously changing the game for Colombian entrepreneurs.
They're literally revolutionizing how business gets done in Latin America.
Conclusion: Colombia's Rising Influence in Tech
(Up)Colombia's tech scene in 2025 is absolutely crushing it! The startup ecosystem has grown by a massive 30% in the last year alone, with over 786 million dollars in funding secured.
These companies aren't just playing around - they're revolutionizing everything from fintech to e-commerce. What's super cool is that Colombia now has over 60,000 software developers powering this innovation wave, making it a serious player in the global tech game.
The fintech sector is totally leading the pack with 295 startups, but that's just the beginning. Seeing Colombia jump to 38th place globally in the startup ecosystem rankings is mind-blowing, especially since they were way lower just a few years ago.
Companies like Rappi, Habi, and Lifemiles have hit unicorn status, showing everyone that Colombian startups mean business. With the e-commerce market set to hit $12 billion by 2025 and tech companies getting sweet government perks like zero income tax for their first five years, international investors are paying attention.
The vibe here is electric - between the growing talent pool, the innovative solutions coming out of cities like Bogotá and Medellín, and the crazy amount of support from both public and private sectors, Colombia's startups are definitely the ones to watch.
Frequently Asked Questions
(Up)What is noteworthy about Colombia's tech scene in 2025?
Colombia's tech scene in 2025 is booming with $786 million in funding secured. The tech sector is projected to reach $35 billion by 2024 and Colombia is leading in Latin American fintech.
What criteria were used to select the top startups in Colombia for 2025?
The selection process for Colombia's top startups was data-driven, focusing on funding rounds, market performance, innovation potential, and the startup's ability to solve real-world problems.
How is Simetrik contributing to Colombia's fintech evolution?
Simetrik is revolutionizing financial tech with a no-code platform for financial control and automation, processing over 200 million records daily. Recent $55 million Series B funding allows for further AI development and global expansion.
What impact is Finkargo having on international trade finance?
Finkargo is transforming trade finance by helping 450 clients manage 4,000 importing operations. With $197.86 million in funding, they plan to expand services, making it easier for smaller companies to participate in international trade.
How is Bold changing the payment landscape for Colombian SMBs?
Bold is empowering small and medium businesses with low-cost payment terminals, payment links, and e-commerce gateways. As a financial institution, they support a cash-dominated market and lead the digital payment transformation in Colombia.
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Chevas Balloun
Director of Marketing & Brand
Chevas has spent over 15 years inventing brands, designing interfaces, and driving engagement for companies like Microsoft. He is a practiced writer, a productivity app inventor, board game designer, and has a builder-mentality drives entrepreneurship.