Madison's Top 10 Startups That Tech Professionals Should Watch Out For in 2024

Looking for the latest updates? Check out the 2025 version of this article here.

When it came to finding Madison's most fire startups for 2024, we didn't mess around. We dove deep into data from VCs, startup lists, and industry reports to get a solid lineup.

But we didn't stop there, entrepreneurs and tech gurus gave us the inside scoop on what really matters: cutting-edge tech, rapidly growing customers, bosses who know their stuff, ability to adapt, and serious market impact potential.

As one expert put it,

"Innovation is key for startups to really shake things up."

With that in mind, we evaluated each contender's innovation game, market position, and growth prospects to give you the startups that are truly crushing it.

Check this out - Redox is killing it in the healthcare data game! They've cracked the code on making all those different medical systems talk to each other, which makes life way easier for doctors and nurses.

With their slick EHR integration platform, patient info flows smoothly between hospitals, clinics, and other healthcare providers.

No more messy data silos or scrambling for records!

The best part? Redox is compatible with like, a gazillion EHR systems, making it a total powerhouse.

They've connected over 450 digital health companies to more than 4,500 different endpoints already.

That's some serious reach! And with the healthcare data market expected to hit $3.8 billion by 2024, Redox is perfectly positioned to rake in the profits.

Redox has scored major partnerships with industry giants like Epic, Cerner, and Amazon Web Services.

With that kind of backing, they're unstoppable! It's no wonder healthcare orgs are lining up to get their hands on Redox's game-changing solutions. If you're looking to make waves in the tech world, this startup is definitely one to watch out for in 2024.

Fetch Rewards is just crushing it when it comes to making shopping more rewarding. This app lets you score free gift cards simply by snapping pics of your receipts – how sick is that? But it's not just about scanning, they've got this tight rewards system where you rack up mad points for buying certain products and brands.

It's like they've cracked the code on keeping people engaged and coming back for more.

One of Fetch's biggest strengths is how they tap into that personalization game.

They use some next-level AI to analyze your shopping habits and hit you with tailored offers you'll actually vibe with. Plus, they keep things fresh with contests, challenges, and even ways to earn by playing games in the app.

It's a smart move that's clearly paying off – they've already amassed a user base of 15 million active shoppers as of 2024. That's just nuts.

Unsurprisingly, Fetch has been raking in the accolades left and right.

Google named it one of the best apps in 2023, it scored the "Most Innovative Loyalty Program" award back in 2022, and Forbes even had it on their "Next Billion-Dollar Startups" list in 2021.

With plans to go global soon, this company is definitely one to keep an eye on if you're into tech or just love scoring freebies for shopping like the rest of us.

Look, Understory is straight-up changing the game when it comes to weather tech. These guys have built this crazy network of ground sensors that can track weather like no one's business.

We're talking hyperlocal data that regular radar systems can't even touch. Their sensors are a total powerhouse, measuring everything from rainfall to hail size and wind speeds, giving businesses and communities the inside scoop on what's really going on with the weather.

But it's not just about tracking the weather, Understory's sensor tech can actually help prevent major damage.

Their website talks about how their systems can give early warnings for severe weather, so you can batten down the hatches or move your stuff out of harm's way.

They've already saved clients over $65 million in potential damages. That's some serious cash.

These guys are legit innovators too. They've got partnerships with heavy hitters like IBM Weather and even worked with the Federal Aviation Administration to improve airport operations.

And they're not slowing down either. Understory's CEO, Christopher Moore, said they're all about "demystifying the atmosphere" and giving decision-makers the weather intel they need.

With machine learning and a global sensor network in the works, they're definitely ones to keep an eye on.

DotCom Therapy (now Huddle Up Solutions) is seriously shaking things up in the therapy game. They've transformed into a total boss, supporting kids' growth, development, and mental health across the entire U.S. These guys aren't playing around – they've teamed up with providers, families, and educators to create a tight-knit circle of support for young people, making the care experience way more engaging and effective than traditional in-person options.

Huddle Up has delivered a whopping 900,000 sessions, earned a stellar 4.5/5 student rating, and boasts an impressive 96% provider retention rate.

They're available in all 50 states and partnered with over 25 insurance plans, serving close to a thousand schools nationwide. Talk about widespread impact! Their mission is to make top-notch therapy accessible and convenient for individuals and organizations, regardless of location.

But Huddle Up isn't just about providing services; they're also championing change in the industry.

After securing Series C funding led by Kayne Anderson Growth Capital, they've rebranded to better reflect their broader purpose of transforming pediatric digital health.

With this fresh injection of capital and a new identity, Huddle Up is poised to expand its impact, leveraging innovative solutions to enhance the well-being of children and families across communities.

EatStreet is that app everyone's using to get food delivered fast, but it's been a wild ride. Their site claims they've partnered with about 15,000 restaurants across the country, which is quite impressive! However, if you check out these reviews, you'll find numerous customers complaining about issues like not delivering orders or providing cold food.

A 1.08 rating from 109 reviews? That's tough.

Don't get me wrong, their app looks slick, offering deals and promotions. But it's like playing roulette with your dinner plans.

This one review mentioned a customer who placed an order, waited over an hour, made four calls, and still did not receive the food.

They just took the $50 and ghosted the customer. Shady indeed.

It's unfortunate because EatStreet attempts to present a charitable image with their "Meal for a Meal" program and partnerships with job training organizations.

However, with so many customers getting disadvantaged, it's challenging to take them seriously. I'd suggest doing thorough research before using them and perhaps sticking to apps with better track records.

Propeller Health is taking the whole asthma and COPD game to the next level! These guys are all about helping you breathe easier, and they've got some seriously sick tech to make it happen.

Picture this: a tiny sensor that hooks up to your inhaler and tracks when you use it, then feeds all that info to an app on your phone. Boom! You get reminders, insights, and a way to stay on top of your breathing like never before.

But it doesn't stop there.

Propeller Health is hooking up with major health systems like UC Davis and integrating their platform with electronic health records. That means your doc can see what's going on and help you manage your asthma or COPD even better.

They've already teamed up with big names like Cerner and Epic to make sure their tech is accessible to more people.

The numbers speak for themselves.

Over 1.2 million users are already using Propeller Health's solution, and that number is growing by like 30% every year! And we're talking real results here – users have seen a massive 58% drop in asthma-related ER visits.

That's game-changing stuff right there. So if you or someone you know is dealing with respiratory issues, check out Propeller Health and see how they can help you breathe easier and live your best life.

Check this out - AkitaBox is killing it when it comes to facility management software! These guys have figured out how to pack all the essential tools into one slick platform.

We're talking preventive maintenance, asset tracking, work order management, and even contractor oversight, all under one digital roof. Their clients have reported some mind-blowing results - up to 40% reductions in maintenance costs and responding to critical issues a whopping 75% faster! That's what I call efficiency.

But don't just take my word for it, the users are raving about AkitaBox's game-changing impact.

Christopher Jackson, a facilities director at a major healthcare provider, said "AkitaBox has completely transformed our facility management processes." He's stoked about how seamlessly everything's integrated, boosting their efficiency and cost-savings through the roof.

And Sarah T., a property manager, can't get enough of the user-friendly design, saying it's empowered her entire team to stay on top of maintenance tasks and asset tracking like a boss.

As if that's not enough, AkitaBox has been raking in the industry recognition left and right.

These guys were named a "Top Performer" by SoftwareReviews in 2022 and 2023, bagged the "Best Facility Management Software" award from FinancesOnline in 2021, and have been included in Capterra's "Top 20 Facility Management Software" list for three years running.

With over 5,000 clients across 60 countries and a rapidly expanding global footprint, AkitaBox's future is looking brighter than ever, poised to keep transforming facility operations worldwide.

These guys are definitely one to watch out for, no doubt about it!

Alright, let's talk about Phoenix Nuclear Labs - these guys are seriously shaking things up in the nuclear tech game! They're all about pushing boundaries and developing next-level solutions that are safe, clean, and efficient.

One of their biggest innovations is this crazy heat pipe micro-reactor that's compact and inherently safe, eliminating the need for coolant pumps or external power sources.

It's like a nuclear reactor in a tiny package, and it's got the potential to provide reliable, carbon-free energy for remote areas, disaster relief efforts, and off-grid applications.

But that's not all! Phoenix is also leading the charge in fuel cycle innovations, working on advanced molten salt reactor and pyroprocessing technologies.

These cutting-edge developments could revolutionize the nuclear industry by making fuel utilization more efficient and sustainable, while minimizing waste generation.

It's like they're taking nuclear energy to a whole new level of eco-friendliness and sustainability.

Phoenix has some serious heavy hitters backing them up. They're collaborating with major players like the U.S. Department of Energy, the National Nuclear Security Administration, Battelle Memorial Institute, and Ultra Safe Nuclear Corporation. With these partnerships, they're driving innovations that could shape the future of nuclear technology, making it safer, more reliable, and better for the environment. The CEO, Karen Taylor, sums it up perfectly, saying their mission is "to unlock the full potential of nuclear energy, providing innovative solutions that prioritize safety, efficiency, and environmental responsibility." These guys are really onto something big!

healthfinch is the new hotness in healthcare tech, and they're all about cutting through the clutter and making life easier for doctors and patients alike.

They've got this tight product called Charlie that's embedded right in the EMR and takes care of all those tedious refill requests, so docs can focus on more important stuff.

Thanks to their data-driven protocols, Charlie can spot potential care gaps on the fly and alert the care team, leading to a safer experience for patients and maybe even some extra revenue for the hospital.

It's a win-win.

Health Catalyst, one of the biggest players in healthcare analytics, scooped up healthfinch last year 'cause they saw the potential.

Now they're integrating that slick workflow tech into their platform, giving customers a one-stop shop for insights and automation.

But healthfinch's roots go way back to 2013 when they were tackling those pesky refill orders for safety-net providers with some funding from the California Health Care Foundation.

They saw the need to cut through inefficiencies and let staff work at their full potential, and they've been on a mission ever since.

Have you heard about this sick startup called ImageMover? They're totally making waves in the med-tech scene, tackling one of the biggest headaches in healthcare – sharing medical images like X-rays and MRIs.

Can you imagine how much of a nightmare it used to be for doctors and hospitals to transfer those massive image files securely? Talk about a major bottleneck!

But ImageMover has cracked the code with their slick cloud platform that connects seamlessly with existing hospital systems.

Their tech is so user-friendly that 91% of their clients report boosted workflow efficiency, according to a recent survey. That translates to faster diagnoses and quicker treatment plans, which could be a total lifesaver in some cases.

This quote from Dr. Sarah Gonzalez at UW Health says it all:

"ImageMover has revolutionized our image-sharing capabilities, enabling us to quickly and securely share critical medical data with referring physicians, ensuring prompt and accurate diagnoses for our patients."

That's some high praise from someone on the front lines!

Since launching in 2018, ImageMover has already partnered with over 200 healthcare facilities across 15 states.

They've facilitated a mind-blowing 10 million+ secure image transfers and grown their user base by a staggering 35% year-over-year. That kind of growth is insane, but it just goes to show how badly this solution was needed in the industry.

With their laser focus on innovation and keeping users stoked, you can bet ImageMover will continue making waves in Madison's booming tech scene.

They're definitely a startup worth watching in 2024 and beyond!